Positioning service

•Descargar como PPTX, PDF•

0 recomendaciones•358 vistas

J

Positioning Services in Competitive Markets

Outline Part1: Basic focus strategies for services Market segmentation Service attributes and levels The 4 principles

Outline Part 2: Developing a market positioning strategy A useful tool: Positioning Map

Thanks for your listening

Q & A

Más contenido relacionado

Destacado

Successful & unsuccessful positioning strategies

Successful & unsuccessful positioning strategies

Successful & unsuccessful positioning strategies

Dominic Mackenzie

Brand equity and positioning updated

Bryan Joseph Panjaitan

At Liquid Agency we're interested in the potential of design to improve the human condition, and we appreciate innovations that offer us new and better ways to interact with the world and with each other. The recent "Innovation by Design" exhibition at Liquid Space PDX, our experimental gallery in Portland, features a collection of diverse products that challenge the status quo in the worlds of furniture, art, apparel, medical devices, toys, typography, photography, jewelry and more. We hope you'll get a chance to stop by and see it, but in case you can't, this is a digital version of the exhibition.

Innovation by Design exhibition catalog

Innovation by Design exhibition catalog

Innovation by Design exhibition catalog

Building A Brand Foundation

MM Brand Agency

Chap 10 – Crafting the Brand Positioning

Crafting the brand positioning

Charles Ronald R. Guzman

Steal This Idea: Brand Messaging

Significance of Service quality is very important for the success of a service company : 1. To win credibility & get repeat customers : If a company offers quality service consistently, It enjoys repeat business, i.e., customers visit it repeatedly. They may even refer it to their friends & relatives and provide positive word-of-mouth publicity to the quality service offered by the company. 2. To charge premium price : When a company offers superior quality service, compared to its competitors, customers who value quality will always prefer this company to other players in the market. So, the company will be in a position to charge a premium price from customers. According to Berry & A Parasuraman, service quality is determined by customers using various criteria like credibility, security, access, communications, tangibles, responsiveness, reliability, competence, courtesy, tangibles, understanding, etc. Gronoos also suggested another list of criteria as professionalism & skills, attitude & behaviour, accessibility & flexibility, reliability & trustworthiness, reputation & credibility, and recovery. Since some of these factors are similar or overlapping, the authors have consolidated these into five distinct dimensions, These dimensions represent how consumers organise information about service quality in their minds. These five dimensions were found relevant for banking, insurance, appliances repair, & maintenance, securities brokerage, long distance tele-service, auto repair service, & others. The dimensions are also applicable to retail & business services. This can be logically extended to internal services as well.

Services Marketing - Service Quality Dimensions

Services Marketing - Service Quality Dimensions

Services Marketing - Service Quality Dimensions

Himansu S Mahapatra

The Brand Gap

Customer experience 360: Brand experience report

Jack Morton Worldwide

Zag - Borders

Zag

Steal This Idea: Brand Illustrated

10 Ways to Jumpstart Creativity

10 Ways to Jumpstart Creativity

10 Ways to Jumpstart Creativity

ZAG- 17 steps process branding workshop (NYL)

ZAG- 17 steps process branding workshop (NYL)

ZAG- 17 steps process branding workshop (NYL)

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand • the five essential disciplines of brand-building • how branding is changing the dynamics of competition • the three most powerful questions to ask about any brand • why collaboration is the key to brand-building • how design determines a customer’s experience • how to test brand concepts quickly and cheaply • the importance of managing brands from the inside

The Brand Gap by Marty Neumeier

GRECO Consulting

Destacado (16)

Successful & unsuccessful positioning strategies

Successful & unsuccessful positioning strategies

Successful & unsuccessful positioning strategies

Brand equity and positioning updated

Innovation by Design exhibition catalog

Innovation by Design exhibition catalog

Innovation by Design exhibition catalog

Building A Brand Foundation

Chap 10 – Crafting the Brand Positioning

Crafting the brand positioning

Steal This Idea: Brand Messaging

Services Marketing - Service Quality Dimensions

Services Marketing - Service Quality Dimensions

Services Marketing - Service Quality Dimensions

The Brand Gap

Customer experience 360: Brand experience report

Zag - Borders

Zag

Steal This Idea: Brand Illustrated

10 Ways to Jumpstart Creativity

10 Ways to Jumpstart Creativity

10 Ways to Jumpstart Creativity

ZAG- 17 steps process branding workshop (NYL)

ZAG- 17 steps process branding workshop (NYL)

ZAG- 17 steps process branding workshop (NYL)

The Brand Gap by Marty Neumeier

Último

0183760ssssssssssssssssssssssssssss00101011 (27).pdf

0183760ssssssssssssssssssssssssssss00101011 (27).pdf

0183760ssssssssssssssssssssssssssss00101011 (27).pdf

Monthly Social Media Update April 2024 pptx.pptx

Monthly Social Media Update April 2024 pptx.pptx

Monthly Social Media Update April 2024 pptx.pptx

Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore Booking Contact Details :- WhatsApp Chat :- +91-7737669865 2-May-2024(SMW) Call Girls In Model Towh Bangalore +91-7737669865 !! Best Woman Seeking Man Call Girls Service, Escorts Service in Home Hotel in Bangalore NCR 24 Hours Available Service Call Girls, Contact Us +91-7737669865 (Any Time. Any Where) Call Girls in Bangalore, Noida, Gurgaon, Ghaziabad,Sexy Indian Female Escorts Service Bangalore NCRWelcome To Bangalore Escorts Service – An All Over New Bangalore Very Sexy Hot Call Girls Agency Service Escorts In South BangaloreNCRBangalore’s No. 1 High Profile Independent Female Escorts Service. We Provide Good Quality Educated Profile At Very Regnebal Price 100% Safe And Original.We Are Provide Escorts Service All OYO Hotels ,3*,4*,5* Star Hotel And Home Flat, Apartment. Guest-House. Services In -Call And Out – Call Both Are Services Available. 24Hrs. Any Time Any Where. In All Over Bangalore Noida Gurgaon Ghaziabad Faridabad.More Information And Contact Profile Real Pic Visit Our Website City Wise Escorts Service Agency.Good Looking Cheap And Best Models Girls U Can Get Best Click On Link……Night Call Girls Now In Hotel Le Meridien Gurgaon Near Female Escort One Shot — 5000/in call (time 1 hour), 6000/out call Two shot with one girl — 8000/in call (time 2 hour), 10000/out call Body to body massage with sex- 8000/in call (time 1 hour) Full night Service for one person– 12000/in call, 13000/out call (shot limit 3-4 shots) Full night Service for more than 1 person — please contact Us —7737669865 We are available 24*7 all days of the year. Call us — 7737669865 Thank you for Visiting.

Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...

Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...

Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...

Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available Easy & Fast Booking Procedure Of Pune Escorts Call girls are ready and waiting to provide the quality essentialness that will help ease away life's tensions Pune Escorts are regular companions of elite gentlemen and can take them places they could only dream of visiting. These ladies take great care in maintaining themselves to look appealing; visiting salons and spas regularly keeps them looking their best; their portfolios can be found online via an escort’s agency website. EXCITING OPTIONS AVAILABLE AT OUR INDEPENDENT ESCORTS Candlelight dinner Evening date Night clubs or parties Hotels or your flats Business trip Business party Stripping party Pune Escort Service are adept at performing wild anal sex, deep throat sex and cum eating - perfect for satisfying all your sexual needs and playing any game imaginable. Affordable professional assistants are readily available and ready to assist with any situation - be it romantic date or solo night. Their beautiful appearances and striking personalities will leave you speechless, while they can accompany you to restaurants or bars where their presence will surely leave an impression.

Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available

Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available

Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available

Dr. Admir Softic_ presentation_Green Club_ENG.pdf

Dr. Admir Softic_ presentation_Green Club_ENG.pdf

Dr. Admir Softic_ presentation_Green Club_ENG.pdf

Pharma Works Profile of Karan Communications

karancommunications

https://www.productmanagementtoday.com/frs/26795801/the-path-to-product-excellence--avoiding-common-pitfalls-and-enhancing-communication In the fast-paced world of digital innovation, success is often accompanied by a multitude of challenges - like the pitfalls lurking at every turn, threatening to derail the most promising projects. But fret not, this webinar is your key to effective product development! Join us for an enlightening session to empower you to lead your team to greater heights. Through compelling storytelling and actionable insights, learn to overcome challenges like misaligned objectives, communication breakdowns, and resistance to change. Takeaways: • Uncover and navigate through common pitfalls that are plaguing product teams today. • Explore proven solutions, laying the groundwork for triumphant product launches. • Gain inspiration from real-world success examples from top digital companies, offering invaluable insights into their winning strategies. • Discover how the symbiotic relationship between product managers, UX/UI designers, and developers can transform pitfalls into opportunities, propelling your product outcomes to unprecedented heights.

The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...

The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...

The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...

Phases of negotiation .pptx

Phases of negotiation .pptx

Phases of negotiation .pptx

nandhinijagan9867

Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Available Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Available Easy & Fast Booking Procedure Of Navi Mumbai Escorts Call girls are ready and waiting to provide the quality essentialness that will help ease away life's tensions Navi Mumbai Escorts are regular companions of elite gentlemen and can take them places they could only dream of visiting. These ladies take great care in maintaining themselves to look appealing; visiting salons and spas regularly keeps them looking their best; their portfolios can be found online via an escort’s agency website. EXCITING OPTIONS AVAILABLE AT OUR INDEPENDENT ESCORTS Candlelight dinner Evening date Night clubs or parties Hotels or your flats Business trip Business party Stripping party Navi Mumbai Escort Service are adept at performing wild anal sex, deep throat sex and cum eating - perfect for satisfying all your sexual needs and playing any game imaginable. Affordable professional assistants are readily available and ready to assist with any situation - be it romantic date or solo night. Their beautiful appearances and striking personalities will leave you speechless, while they can accompany you to restaurants or bars where their presence will surely leave an impression.

Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...

Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...

Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...

Dive into the world of sales excellence with 'A Day in the Life of a Salesman/Woman.' This presentation offers insights into the daily routines and strategies of dedicated sales professionals, covering everything from strategic planning to closing deals. Explore key insights and practical tips for navigating the modern marketplace while celebrating the passion and purpose of those who drive the business forward.

A DAY IN THE LIFE OF A SALESMAN / WOMAN

A DAY IN THE LIFE OF A SALESMAN / WOMAN

A DAY IN THE LIFE OF A SALESMAN / WOMAN

IlamathiKannappan

Organisational success today depends on effective communication and collaboration with individuals from cultures with varying beliefs and practices. Indeed, with the workforce increasingly comprised of people of varying cultural backgrounds, leaders must now prioritise the significance of cultural competence in the workplace. Ensuring cultural competence at every level of your organisation cannot be understated. While cultural disparities can manifest in different ways, as a leader, you must build deep and nuanced cultural competence skills and education to accurately spot, address and alleviate the various scenarios that can arise. Failing to recognise the importance of cultural competence or not acting to improve it can lead to cultural negligence. There are a few things to consider to ensure your organisation is on the right track. In this deck, you'll understand the importance of building cultural competence in the workplace. You'll also learn • The three (3) dimensions of Cultural Competence in the workplace • Key strategies to build a culturally competent workforce • Major benefits you stand to gain by having a culturally competent team.

Cracking the Cultural Competence Code.pptx

Cracking the Cultural Competence Code.pptx

Cracking the Cultural Competence Code.pptx

Workforce Group

Falcon's Invoice Discounting: Your Path to Prosperity

Falcon's Invoice Discounting: Your Path to Prosperity

Falcon's Invoice Discounting: Your Path to Prosperity

hemanthkumar470700

MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL

MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL

MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL

Covid has drastically changed the way people work. Nowadays, many individuals can work wherever and whenever they prefer. However, this shift requires a different strategy for securing your environment. By adopting the Zero Trust principles, based on the 'Never Trust, Always Verify' mindset, you can mitigate these new risks. This session will delve into the concept and provide examples of how various HCL products can fit into this framework, particularly when it comes to building a central user repository and securing your email message flow.

Ensure the security of your HCL environment by applying the Zero Trust princi...

Ensure the security of your HCL environment by applying the Zero Trust princi...

Ensure the security of your HCL environment by applying the Zero Trust princi...

Call Girls In Majnu Ka Tilla (Delhi) Call or Whataap {+91-8377877756} Escorts Provide 24×7 Available With Room ☆☆TIMINGS 24 HOURS OPENS☆☆☆ Booking Now Gentleman Only:-Call Now Best High Class Normal Call Girls Escorts Service In Delhi NCR 24-7 Hours Available Service I provide In Delhi NCR Female Escorts Sex Service 100% Customers Satisfaction Guarantee VIP Profiles Top Grade Service 100% Cooperative All round Service ꧁❤8377877756❤꧂ InCall: – You Can Reach At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation OutCall: – Service For Out Call You Have To Come Pick The Girl From My Place. We Also Provide Door Step Services. Note: – Pic Collectors Time Passers And Bargainers Stay Away As We Respect The Value Of Your Money And Time And Expect The Same From You. 8377877756. Hygienic: – Full Ac Neat And Clean Rooms Available In Hotel 24 * 7 Hrs In Delhi NCR 8377877756. Place: – South Extension Nehru Place Saket Malviya Nagar Munirka Vasant Kunj Safdarjung Katwaria Sarai Lajpat Nagar Kalkaji Hauz Khas Mahipalpur Dwarka Karol Bagh Noida Gurgaon Faridabad All Outcall Only Hotel Service In Delhi Ncr 8377877756. We are providing. : – House Wife’s : – Private Independent House Wife’s : – Private Independent Collage Going Girls : – Corporate MNC Working Profiles : – Call Center Girls : – Live Band Girls : – Foreigners and Many More: – Independent Models Service type : – Incall Short 2500 : – Outcall Short 3500 : – Incall Night 8500 : – Outcall Night 95,00 For Pictures And Other Details Pls Whatsapp Me Otherwise Call Me Any Time Incall Outcall Both Are Services Available Door Step, House, Apartment, Guest House, Flate, All Star Hotel Available ꧁❤8377877756❤꧂ THANKS FOR VISITING. Booking 24×7 HRS

FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756

FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756

FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756

dollysharma2066

Mondelez State of Snacking and Future Trends 2023

Mondelez State of Snacking and Future Trends 2023

Mondelez State of Snacking and Future Trends 2023

How to Get Started in Social Media for Art League City

How to Get Started in Social Media for Art League City

How to Get Started in Social Media for Art League City

Welcome to my Personal Brand Exploration Presentation! In this engaging and insightful presentation, I take you on a journey to discover the essence of my professional identity as a digital marketer. Through a blend of visual storytelling and strategic insights, I showcase the key elements that define my personal brand and highlight my unique value proposition in the digital marketing realm. In this presentation, you will: Gain an understanding of the objectives and significance of personal branding in the digital age. Explore the core values, strengths, and passions that shape my professional persona. Witness the creative process behind developing a cohesive visual identity and brand narrative. Learn how I leverage my skills, experiences, and aspirations to create meaningful connections with my audience and stakeholders. Discover the strategic approach I take in aligning my personal brand with industry trends, market demands, and future career goals. Whether you're a fellow digital marketer, a potential employer, or simply curious about the power of personal branding, this presentation offers valuable insights and inspiration. Join me as we delve into the world of personal branding and unlock the potential of crafting a compelling professional identity in today's competitive landscape.

Uneak White's Personal Brand Exploration Presentation

John Halpern sued for sexual assault.pdf

John Halpern sued for sexual assault.pdf

John Halpern sued for sexual assault.pdf

Katrina Personal Brand Project and portfolio 1

Último (20)

0183760ssssssssssssssssssssssssssss00101011 (27).pdf

0183760ssssssssssssssssssssssssssss00101011 (27).pdf

0183760ssssssssssssssssssssssssssss00101011 (27).pdf

Monthly Social Media Update April 2024 pptx.pptx

Monthly Social Media Update April 2024 pptx.pptx

Monthly Social Media Update April 2024 pptx.pptx

Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...

Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...

Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...

Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available

Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available

Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available

Dr. Admir Softic_ presentation_Green Club_ENG.pdf

Dr. Admir Softic_ presentation_Green Club_ENG.pdf

Dr. Admir Softic_ presentation_Green Club_ENG.pdf

Pharma Works Profile of Karan Communications

The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...

The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...

The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...

Phases of negotiation .pptx

Phases of negotiation .pptx

Phases of negotiation .pptx

Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...

Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...

Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...

A DAY IN THE LIFE OF A SALESMAN / WOMAN

A DAY IN THE LIFE OF A SALESMAN / WOMAN

A DAY IN THE LIFE OF A SALESMAN / WOMAN

Cracking the Cultural Competence Code.pptx

Cracking the Cultural Competence Code.pptx

Cracking the Cultural Competence Code.pptx

Falcon's Invoice Discounting: Your Path to Prosperity

Falcon's Invoice Discounting: Your Path to Prosperity

Falcon's Invoice Discounting: Your Path to Prosperity

MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL

MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL

MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL

Ensure the security of your HCL environment by applying the Zero Trust princi...

Ensure the security of your HCL environment by applying the Zero Trust princi...

Ensure the security of your HCL environment by applying the Zero Trust princi...

FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756

FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756

FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756

Mondelez State of Snacking and Future Trends 2023

Mondelez State of Snacking and Future Trends 2023

Mondelez State of Snacking and Future Trends 2023

How to Get Started in Social Media for Art League City

How to Get Started in Social Media for Art League City

How to Get Started in Social Media for Art League City

Uneak White's Personal Brand Exploration Presentation

John Halpern sued for sexual assault.pdf

John Halpern sued for sexual assault.pdf

John Halpern sued for sexual assault.pdf

Katrina Personal Brand Project and portfolio 1

Positioning service

1. Positioning Services in Competitive Markets

2. Outline Part1: Basic focus strategies for services Market segmentation Service attributes and levels The 4 principles

3. Outline Part 2: Developing a market positioning strategy A useful tool: Positioning Map

4. Thanks for your listening