Social media has gone mobile, with an estimated 6-8 million Filipinos checking Facebook on their smartphones. Mobile usage accounts for one-third of Facebook traffic and over half of Twitter traffic globally. The effects of mobile social media include real-time photo and video uploads from events as they happen, location-based status updates and check-ins, and hashtags allowing topics to trend and be followed across networks. Two examples given are the #OccupyWallStreet protests, coordinated internationally through social media, and a Smart campaign in the Philippines using a hashtag to organize a scavenger hunt for Black Eyed Peas concert tickets.

1. Social
Media
Gone
Mobile
a
very
personal
view
of
social
media
Presented
by
Jim
Ayson
SMART
Communica=ons
Public
Rela=ons
Ins=tute
Third
Module,
October
25,
2011

2. My
10
Minute
Presenta=on!

3. Got
Ques=ons?
• Send
them
to
me
on
Twi0er:
@jimayson

4. The
Big
3:
Facebook,
TwiLer,
Google
Plus
They’re
all
different.

5. Facebook
• Very
mainstream,
everyone
is
on
it,
rela=ves,
classmates,
officemates.
• Status
updates,
comments
and
discussions,
photos

6. Facebook
Numbers
Over
90%
of
PH
Online
audience
is
on
Facebook.
PH
is
#8
Facebook
na=on
in
the
world.

7. Twi0er
• Used
for
short
bursts,
“brain
farts”,
links,
breaking
news,
stalking
celebriAes.
• 4M
Filipinos
on
TwiLer?
(May
2011,
Digital
Media
Asia)

8. Top
CelebriAes
on
Twi0er
Lady
Gaga,
Anne
Cur=s,
Britney
Spears,
Julius
Babao,
etc
@ladygaga
@annecur=ssmith
14,884,896
followers
1,778,527
followers

9. Twi0er
for
Breaking
News
Death
of
#Gadaffi

10. Google+
• Long-­‐form
posts
(mini
blogs),
quality
discussions
(no
jologs
allowed),
superior
privacy
and
broadcas=ng
sehngs
thru
“circles”

11. I’m
a
social
media
addict.
I
check
in
several
=mes
a
day
on
my
smartphone.
I
am
never
disconnected.

12. I’m
not
alone
• 350
million
mobile
Facebook
users
world
wide.
• Es=mated
6-­‐8
million
Filipinos
check
Facebook
on
Mobile.
(1/3
of
the
base
of
26.75M.)

13. Global
Stats
• 33%
of
Facebook
traffic
is
from
Mobile
• 55%
of
TwiLer
traffic
is
from
Mobile

14. Enablers
of
mobile
social
media
• Smartphones,
epecially
Blackberries,
iPhones,
Androids.
• Smartphone
apps
for
social
media
apps
are
very
capable.

15. Effects
of
Mobile
Social
Media

16. Photos
and
videos
uploaded
where
it
happened.
Many
have
news
value,
like
in
Typhoon
Pedring,
death
of
Gadaffi,
#Occupy
WallStreet

17. Status
Updates
are
non-­‐stop
and
relevant
to
your
loca=on.

18. LocaAon:
Smartphones
know
where
you
are
through
GPS,
3G,
and
Wi-­‐Fi
Geolocated
status
and
photo
updates,
loca=on
based
checkins

19. Hashtags
(Ex:
#OccupyWallStreet)
allow
you
to
create
a
topic
or
trend
for
people
to
follow,
these
have
become
very
popular.

20. Two
interes=ng
cases
for
mobile
social
media

21. #OccupyWallStreet
From
a
single
hashtag,
created
a
global
protest
movement,
from
New
York
to
Spain
-­‐
efforts
coordinated
through
social
media

24. #SmartBEP
A
social
media
campaign
by
Smart
to
promote
the
Oct
25
Black
Eyed
Peas
concert.

25.
• People
monitored
a
website,
Facebook,
and
a
TwiLer
hashtag
(#SmartBEP)
to
get
clues
for
an
Amazing
Race
to
win
VIP
=ckets.
• Clues
guided
racers
to
a
venue,
where
a
lookalike
of
the
Black
Eyed
Peas
presented
them
with
=ckets.
• Most
par=cipants
followed
the
clues
on
mobile
so
they
could
get
to
the
venue
on
=me.