This document outlines Jim Banks' 40 minute presentation on using Facebook ads to dominate your industry. He will cover best practices for using Facebook pixels to track user behavior, optimize Facebook ad campaigns, and analyze ad performance. The presentation also provides an overview of tactical bidding strategies, campaign structure, tools for creation of ads, and how Facebook ads can be leveraged as the future of digital marketing. The goal is to teach attendees how to be the "800 pound gorilla" in their industry through effective use of Facebook advertising.
22. IN THE NEXT 40 MINUTES….
Facebook Pixel - Dos and Don’ts
Facebook Analytics
Tactical Bidding Strategies
Campaign/Adset/Ad Best Practise
Tools
How to be the “gorilla”
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63. FACEBOOK PIXEL - DO’S AND DON’TS
Only have one
Where possible use Standard Events
ViewContent
Search
AddToCart
AddToWishlist
InitiateCheckout
AddPaymentInfo
Purchase
Lead
CompleteRegistration
Have it on EVERY page
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64. ANALYTICS
Will be better than GA
Unknown treasure
Omni-Channel view
Remarketing
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69. CAMPAIGN / AD SET / AD STRATEGY
Campaigns by tactic
Ad set by gender / age
Exclusions
Relevance Score / Frequency / Positive
Feedback / Negative Feedback
You’ll know when it’s time to change out ads
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