Jim Downing

Cambridge, United Kingdom United Kingdom

CTO at Metail

Technology / Software / Internet

Metail solves a fundamental customer need - not being able to confidently try-on clothes online. For the first time, Metail allows customers to try on garments online true to size and in any outfit combination. Metail makes it easy and fun to discover new clothes, while providing the user with a personalised buying journey. Working across the UK, Brazil and Asia, Metail has proven that “try-ons” improve user engagement by 3x, lifts sales by 30%, and with 3D photography costs 50% less than traditional photography. Metail’s patented technology captures two unique datasets at scale: human body size and shape, and 3D garment digitisation, which powers Metail’s ability to make the world