1. MIGRATION AND URBANISATION
At the time of
independence India has
a few numbers of cities.
But after independence
the number of cities and
their population rises
dramatically. One of the
various reasons of
urbanization is the
formation of new states
with which new capitals
also formed. Beside this
Industrialization also
leads to the formation of
urbanization. Though
urbanization is a symbol
of development and
prosperity, yet it causes
a number of problems,
because due to
urbanization, there is a
centralization of various
facilities like education,
medical, employment
etc. All these lead to the
migration of people from
rural areas to urban
areas.
Migration among human
beings however, is not
biological. It is social,
economic, political or
cultural. The most
important causes of
migration are economic
and political. The
importance of migration
for developing countries
cannot be
overestimated.
Volume 1, Issue 9
JIM EDGE
Jaipuria Institute of Management, Vasundhara, Ghaziabad
Inside this issue:
Reasons Leading to the
growth of Marketing
Automation 2
SIP Updates 3
About JIM 4
Migration is a major
factor in economic
development and
manpower planning. It
has acquired special
significance in the
context of
commercialization of
agriculture because of
labour mobility. It is a
major factor in
urbanization and social
change. It has notable
feed-back effects on the
place of origin as the
migrants from rural to
urban areas maintain
different kinds and
degrees of contact.
Migration and settlement
are interrelated aspects
of social and cultural life
of the people. While it
excludes short visits and
tours, it includes
different types of both
voluntary and
involuntary movements.
Transhumance is a
special type of migration
between two sets of
settlements in different
seasons.
Migration from rural to
urban areas created a
lot of problems for
government.
With the increase of
migration, the
number of slum
dwellers increases. It
also increases the
problems of water,
sewerage, electricity,
housing, drainage
etc. It also affects
the situation of law
and order in the city.
The main reason of
migration is
generally the search
of employment.
Therefore
government takes
various measures
and run various
schemes to minimize
migration. Such as:
(i)Jawahar Rojgar
Yojna: In the
Jawahar Rojgar
Yojna government
helps people by
engaging them in
Brick road
construction,
plantations etc.
(ii)Self Employment
Scheme: In this
scheme government
helps the people to
get self employment
by providing funds
on low interest rates
and also providing
technical assistance.
Dr Mamta Kumari
Asst. Prof.
JIM, Ghaziabad

2. Reasons Leading to the Growth of Marketing Automation
“Marketing automation refers
to software platforms designed
for marketing departments
and organizations to automate
repetitive tasks.”
2
The B2B sales environment
has changed drastically with
the introduction of the
Internet to the personal and
business space. Companies
are finding it increasingly
challenging to reach
potential prospects.
Therefore, they are finding
ways to modify and revamp
their sales and marketing
tactics in order to cope.
There are several specific
trends that are driving the
adoption of marketing
automation. These work
together, making marketing
automation an integral asset
to any organization.
Marketing automation
refers to software platforms
designed for marketing
departments and
organizations to automate
repetitive tasks. Marketing
departments, consultants
and part-time marketing
employees benefited by
specifying criteria and
outcomes for tasks and
processes which are then
interpreted, stored and
executed by software, which
increases efficiency and
reduces human error.
Originally focused on email
marketing automation,
marketing automation refers
to a broad range of
automation and analytic
tools for marketing. The use
of a marketing automation
platform is to streamline
sales and marketing
organizations by replacing
high-touch, repetitive
manual processes with
automated solutions.
Below mentioned are certain
reasons that are pushing the
growth of Marketing
Automation in the society:-
1. Buyers want valuable
content.
The traditional marketing
jargon needs to be replaced
with original content that
provides value and education
to the buyer. Marketing
automation has tools that
enable marketers to share a
steady stream of information
with prospects, keeping their
product at the forefront of the
buyer’s mind.
2. Buyers are hesitant to
engage over the phone.
Sales professionals are
constantly facing the issue of
decreased sales engagement.
Features in marketing
automation software such as
lead nurturing enable marketing
to “warm up” buyers until they
are ready to be passed on to
sales.
3. Buyers require marketing
accountability.
Traditionally, marketing ROI
was difficult to measure on
positioning, collateral and
brand building. Marketing
automation empowers the
marketing team to define their
contribution to the
organization as a whole with
sophisticated analytics and
reporting capabilities.
4. Marketing channels have
transformed.
With the advent of the
Internet, the way we
communicate has drastically
changed. This means that
companies also have to change
the way they market. With
marketing automation,
marketers can use multi-
channel marketing campaigns
to reach potential customers
wherever they are in the web-o-
sphere.
5. SaaS is the preferred
deployment method.
Due to the high number of
relatively new entrants to the
marketing automation space,
many of these vendors are built
on a modern, software-as-a-
service (SaaS) architecture. This
deployment method enables
users to get up and running
faster than with traditional on-
premise models. Also, with
subscription pricing, the
marketing team can easily add a
reasonable line item to their
budget, as opposed to getting
approved for a big capital
expenditure.
Marketing automation has hit
the ground running. It will be
interesting to watch as it
develops over the next couple
of years, helping companies
adjust to and embrace the new
B2B sales environment.
By- Ms. Sonam Kumari
MBA Student
Jaipuria Institute of Management
Vasundhara, Ghaziabad

3. Amita Yadav ONGC Md.Sheeran Relaxo Footwears
Abhishek Pratap HT Pooja Bhardwaj Kailash Hospital &
Hearth Reseach
Kuldeep Tomar Parsavnath Amit Kumar Pal Nath Axis Controls
Madhvi Singh HUL Diksha Mehta Infra 13
Sahil Bharadwaj Power Finance Onam Chauhan Parsavnath
Rajan Kumar HT Ashutosh Singh IL & FS
Durga Prasad Mishra Earth Infrastructure Khusbu Jain SAIL
Geetanjali Sharma ONGC Piyush Kr. Singh Earth Infrastructure
Pankaj Kumar Invest To Best Vipul Kr. Singh HT
Neha Shukla BHEL Pratham Srivastava Earth Infrastructure
Karamdeep Singh GAIL Shivaji Paul Invest To Best
Kishore Kr. Nigam Fingertips Corp. Swati Awasthi BHEL
Pooja Atreya Syntel Sunil Kumar Yadav Reliable Insupacks
Alok Samele HT Zahab Zia Yusuf Zaie Reliable Insupacks
Abhishek Srivastava Reliable Insupacks Harsh Chaturvedi AT&T
Meghna Singh Earth Infrastructure Sonam Kumari Bright Consultancy
Vikram Kr. Gupta Reliable Insupacks Arti Singh Total Personality Care
Nitika Verma Vivanta By TAJ Manish Kumar HT
Pushpendra Yadav Laxmi Shree Vaishali Sharma BHEL
SHEFALI TYAGI Fortis Healthcare Pragaya Agarwal GAIL
Ankit Singh HT Pushpendra Yadav Laxmi Shree
Sushant Nigam BHEL Shobhit Masih Earth Infrastructure
Bhavya Bhardwaj Sahara Mukesh Kumar
Verma
Future Group
Chandni Agarwal ICEX Ritnesh Kumar HT
Roshan Prasad
Bhardwaj
Insta Serve Anas Ahmed Usmani Mano Bhavna
Conultancy Services
You don’t get what you want
You get what you work for
3Congratulations!!!!!!
Students Placed in Organizations for Summer Internship Program

4. For Admission in MBA
Sector -14 C
Vasundhara ,Ghaziabad
Jaipuria Institute of Management
Stepping Towards Excellence
Visit us:
www.jaipuria.edu.in/jim
Jaipuria Institute of Management was set up by Seth Anandram Jaipuria
Education Society in 2001. It has sprawling campus spread over 5.5
acres on Delhi-Meerut link road within NCR. During this short span of
10 years, under the able guidance of the President, Dr.Rajaram Jaipuria,
JIM, is being acclaimed as a leading business school in Northern India.
Jaipuria Institute of Management, Ghaziabad, was established by
fulfilling all the norms regarding academic, financial and social aspects
set by concerned statutory bodies. The Institute started a full time 2 years
master degree course in Business Administration (MBA), from the
academic session 2001. The course is duly approved by AICTE,
Ministry of HRD (Govt. of India) and affiliated to Mahamaya Technical
University, Noida (UP).
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Date: 23
rd
June, 2013
30
th
June, 2013
Venue: Jaipuria Institute of Management
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