2011 3-14 crowning the king of luxury cars hot topic final
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2011 3-14 crowning the king of luxury cars hot topic final
- 1. Crowning the King of Luxury Cars Presented By: Jim Reynolds Strategic Account Manager – SM2 @jimmyrey
- 3. Audi
- 4. BMW
- 5. Cadillac
- 6. Chrysler
- 7. Infiniti
- 8. Lexus
- 9. Lincoln
- 11. Audi A4
- 12. BMW 3 Series
- 13. Cadillac CTS
- 14. Chrysler 200
- 15. Infiniti G37
- 16. Lexus IS
- 17. Lincoln MKZ
- 18. Mercedes-Benz C Class* Locations / Languages: All Countries & Languages for Brands & USA and English Only for Models
- 20. Volume of conversation increases 10x during Super Bowl
- 22. 22% Microblogs (Twitter etc.)
- 23. 20% Message Boards (Automotive Centric forums & boards)
- 24. 13% Blogs (Key Auto Blogs)
- 27. 18 – 20% Microblogs & Blog & Message Board Forums
- 30. Gender led by Males
- 33. Gender is majority male
- 36. Gender is Majority Male
- 39. Gender is primarily male
- 42. Gender is primarily male
- 45. Gender is predominately male
- 48. Gender is primarily Male
- 51. Lexus is the only manufacturer that has more women discussing than males
- 54. Gender is primarily Male
- 58. BMW - 17.03%
- 60. Audi - 15%
- 61. Lincoln - 12%
- 62. Lexus - 8%
- 63. Cadillac - 5%
- 64. Acura - 2.9%
- 66. BMW - 17.43%
- 68. Audi - 14.6%
- 69. Lincoln - 13%
- 70. Lexus - 8%
- 71. Cadillac - 5%
- 72. Acura - 2.8%
- 74. The Domestics get a huge push from Chrysler and continue to challenge Europeans post Super Bowl
- 76. The Domestics get a huge push from Chrysler and continue to challenge Europeans post Super Bowl
- 78. Cadillac CTS - 21%
- 79. Audi A4 - 10.3%
- 80. BMW 3 Series - 10.2%
- 81. Acura TL - 8.4%
- 83. Lincoln MKZ - 3%
- 84. Lexus IS - 2%
- 86. Cadillac CTS - 21%
- 87. Audi A4 - 10.3%
- 88. BMW 3 Series - 10.2%
- 89. Acura TL - 8.4%
- 91. Lincoln MKZ - 3%
- 92. Lexus IS - 2%
- 94. The Cadillac CTS has had a similar pattern due the auto show circuit and very active community members
- 96. The Cadillac CTS has had a similar pattern due the auto show circuit and very active community members
- 98. As shown by the demographics the majority of the audience is male and other than Lexus a minority are discussing these manufactures or models publically. This could be an opportunity.
- 99. Feel free to view the Social Analytics dashboards for yourselfAcura: http://bit.ly/HotTopicAcura Chrysler: http://bit.ly/HotTopicChrysler Lexus: http://bit.ly/HotTopicLexus Cadillac: http://bit.ly/HotTopicCadillac Infiniti: http://bit.ly/HotTopicInfiniti Lincoln: http://bit.ly/hottopicLincoln AUDI: http://bit.ly/HotTopicAudi BMW: http://bit.ly/HotTopicBMW Mercedes Benz: http://bit.ly/HotTopicBenz
- 100. THANK YOU!Please contact us with any questions:Jim Reynolds: jim.reynolds@alterian.com UK/EU: +44 (0) 117 970 3200 | US: +1 312 704 1700 |Asia/Pac: +61 (2) 9968 2449 Web: www.alterian.com |Blog: www.engagingtimes.com |Twitter: @Alterian Slideshare: Alterian |YouTube: engagingtimeslive |Facebook: The Real Alterian