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Ch 01 an overview of strategic mktg - webster - sp1 2012

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Jim Shankle
Jim Shankle

These are Class 1 Slides for Webster Marketing 5000 - January 10, 2012

EmpresarialesNoticias y política
1 de 48
Class Starts When Movie Ends
Individual Introductions Fill out this info on 3x5 card ,[object Object],[object Object],[object Object],[object Object],[object Object]
Classroom Policies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Assignment Week 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2–
1- An Overview of Strategic Marketing Marketing 5000
Review of Basic Marketing Concepts 2–
Review of Chapter 1 Test 2–
1- Opening Case Chapter 1 – Vizio ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1- © 2012 South-Western, a part of Cengage Learning Opening Case Chapter 1 – Vizio ,[object Object],[object Object]
1- Opening Case Chapter 1 – Vizio ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1- Opening Case Chapter 1 – Vizio ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1- Opening Case Chapter 1 – Vizio ,[object Object],[object Object]
1- Opening Case Chapter 1 – Vizio ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1- Opening Case Chapter 1 – Vizio ,[object Object],[object Object]
Marketing Challenges and Opportunities in Today’s Economy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Everything is Amazing but Nobody’s Happy
“ Welcome to Commodity Hell” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Welcome to Commodity Hell” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Welcome to Commodity Hell” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Study Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Marketing is the Basis for any Business ” Peter Drucker ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Marketing? According to P.T. Barnum ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Defined ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2012 South-Western, a part of Cengage Learning 1-
Structure of Strategic Marketing 1- © 2012 South-Western, a part of Cengage Learning
Who is the Focus of Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object],1- © 2012 South-Western, a part of Cengage Learning
Organization / Product / Market Alignment Marketing Strategy A plan of action for identifying and analyzing a target market and developing a marketing mix to meet the needs of that market.
The Marketing Mix Variables ,[object Object],[object Object],[object Object],[object Object],[object Object],1- © 2012 South-Western, a part of Cengage Learning
What is the Need for Promotion? According to Benson P. Shapiro, Business School Professor ,[object Object],1- © 2012 South-Western, a part of Cengage Learning
Discussion Question ,[object Object],1- © 2012 South-Western, a part of Cengage Learning
Stakeholders ,[object Object],[object Object],[object Object],[object Object],[object Object],1- © 2012 South-Western, a part of Cengage Learning
Marketing Environment 1- © 2012 South-Western, a part of Cengage Learning
Marketing Environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1- © 2012 South-Western, a part of Cengage Learning
The Marketing Concept ,[object Object],1- © 2012 South-Western, a part of Cengage Learning Customer Benefits Customer Costs Value = –
Traditional vs. Market-Oriented Organizational Structures
1- Video Case 1.2 – Method ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Video Case 1.1 How has Method implemented its Marketing Concept? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Video Case 1.1 W hy is Method successful in a highly competitive industry ? ,[object Object],[object Object],[object Object],[object Object]
Video Case 1.1 Does the success of Method provide insight about the future of green marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Discussion Question 2-
End of Chapter Questions ,[object Object],[object Object]
End of Chapter Questions ,[object Object],[object Object]
End of Chapter Questions ,[object Object],[object Object]
End of Chapter Questions ,[object Object],[object Object]
End of Chapter Questions ,[object Object],[object Object]
End of Chapter Questions ,[object Object],[object Object]
End of Chapter Questions ,[object Object],[object Object]
End of Chapter Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
End of Chapter Questions ,[object Object],[object Object],[object Object],[object Object],[object Object]

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