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1. Introduction to Geo Targeted SEO for Local Businesses
Online advertising has become the newest marketing trend for local and online
businesses. And while many marketers aim for global advertisement, many
marketers want to market their products or services to a specific market through
Geo targeted SEO. It has allowed business owners to focus their target
audience into a specific location and increase local visibility. But how does geo
targeted marketing works? Find out more below.
What is Geo Targeting SEO?
Geo targeted SEO is very simple: you are directing your advertising efforts in a
specific geographical location. Such advertising is designed to target a specific
market, which could be located in a given country, region, or city. Therefore, it is
very focused in the promotional approach and is often catered for the individuals
residing within that specific location, despite leveraging online tools and
methods.
Geo targeting is a method that is used to control the content displayed on a
website to reflect a business located in a specific geographical area. The center
of geo targeted marketing happens on the server before the actual website is
sent over to the browser. Basically, a mechanism detects the IP address of the
web user, then verifies it to the database to ensure that the search matches that
of the browser's location.
For business owners, geo targeted SEO is very useful since it enables you to
dominate the popular search engines and their local counterparts.
Benefits of Geo Targeted SEO
What is the relevance of geo targeted marketing to local businesses? These
benefits are listed below:

2. • It enables local businesses to target their marketing efforts to the local
audience. And with a targeted approach to marketing, you are likely to increase
conversion rate.
• Geo SEO enables a small business to compete in an even playing field
with larger businesses.
• Geo targeted SEO enable small businesses with minimal marketing
budget to achieve real results and higher return of investments. However,
experts insist that you need to have an in-depth understanding of your local
market in order to improve your quality of service to customers.
• It enables you to dominate your local niche. It also encourages people to
purchase your products or use your services instead of purchasing from
someone that is far from them.
Strategies for Your Business
Now that you understand the value of geo targeted marketing for your business,
the next important step to take would be to learn how you can incorporate geo
targeted keywords and strategies to boost your SEO techniques.
You need to start by incorporating key technical changes to your website, such
as switching to a new hosting server location, registering country-specific
domain names, and choosing the right language to use on your website. It
shouldn't be long until you get to experience increased web traffic with your geo
targeted SEO marketing. Although this technique may also need a host of efforts
on your part, once your site has established traffic you are sure to earn more
money through this marketing technique. The best thing about getting known
locally is that the competition is lesser, as compared to competing in the
international market.
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