Thought leaders in the social business space from Jive and in the social media software space from Spredfast provide clarity around the terms social media and social business. Jive is the world's #1 social business platform. We help employees, customers and partners connect, collaborate and communicate to achieve breakthrough results in sales, marketing, customer service and workforce productivity. http://bit.ly/1aTo6Vq

1. Social Media & Social Business

2. Social Business &
Social Media
Thought leaders in the social
business space from Jive and in
the social media software space
from Spredfast provide clarity
around the terms.

3. How do you define social?
“Social is how work gets done. Who you
know is just as important as what you
know.”
“Social technologies empower real
people to solve real problems that add
real business value to the workplace.”

4. How do you define social?
“Social helps us make and sustain
personal and business connections
faster than ever before.”
“Social gives us an incredible variety of
options for managing these connections
– from following to
liking, commenting, sharing &
recommending..”

5. What makes “social” so
powerful in all aspects of our
lives?
“The advancements of social, cloud &
mobile technologies force everyone to
question the enterprise tools used to get
work done.”
“Soon, people will demand better tools.
It‟s the existence of “choice” makes
social so powerful today.”

6. What makes “social” so
powerful in all aspects of our
lives?
“Social is rapidly becoming the primary
communication medium for interacting
with family, friends & businesses.”
“Our friends & connections are
constantly making recommendations on
social that have profound influence.”

7. If a business is considering
going social, what factors
should they consider before
taking the plunge?
“If you are just considering “going social”
then you are probably already late to the
party.”
“It‟s time to choose the right platforms
for the best long-term results & value.”

9. What would you say to
those who say that “social”
has no place in the office?
“Social in the workplace is about
improving operational efficiency &
corporate awareness through better
collaboration.
“It‟s how „social‟ technologies entice
people to leverage that „connectedness‟
to impact the company in a significant &
measurable way that makes all the
difference.”

10. What would you say to
those who say that “social”
has no place in the office?
“The answer depends on your company
culture & business. But of course, we
disagree that social networks have no
place in business.”
“There is a large segment of the
population for whom social is the primary
communication channel for business
relationships.”

11. How do you measure the
success of social?
“The only way that should matter to a
company is the impact to top-line
revenue growth.”

12. How do you measure the
success of social?
At Jive we worked with a top-three global
consulting agency to measure the impact
of our social business software. Some
key results:

13. How do you measure the
success of social?
Getting the company engaged in public
social communication in a
managed, appropriate way where you
can plan & execute campaigns &
measure results.
As companies shift more of the
marketing budgets into social, expect
increased scrutiny on the return
companies are seeing from this
investment.
Delivering outcomes that drive the
underlying business.

14. Jive is the world‟s leading provider of
social business solutions.
www.jivesoftware.com
Spredfast, helping to manage social
media for the Enterprise.
www.spredfast.com