Más contenido relacionado La actualidad más candente (19) Similar a Take the Pain out of Marketing Campaigns with Jive Software (20) Más de Jive Software an Aurea company (20) Take the Pain out of Marketing Campaigns with Jive Software1. FOR 71% OF MARKETING
EXECUTIVES, REVENUE-
RELATED METRICS ARE
AMONG THE MOST IMPORTANT
MEASURES OF MARKETING
PERFORMANCE
2. Take The Pain Out Of Marketing Campaigns
• While 4 out of 5 CMOs anticipate a high or very high level of
marketing complexity over the next five years, only half feel ready to
handle it.
• Today’s marketing leaders are being held accountable not only for
their own organization’s output but also for their contribution to sales.
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3. • In an era of constrained budgets, marketers have to find a way to
magnify their impact & develop campaigns with limited resources
• Marketing automation systems & CRMs have mechanized the rote
tasks
• Marketers continue to rely on old tools & piecemeal solutions like
phone calls, file-sharing services & content management systems
(CMS)
The pain is evident:
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4. Reduce the pain!
• New solutions can help you get
campaigns to market sooner, cut
costs and boost results
• New approaches centered around
rapid, near-real-time collaboration
5. CONSIDER THESE 5 WAYS NEW SOCIAL BUSINESS SOLUTIONS
CAN HELP YOU BOOST CAMPAIGN PLANNING & DEVELOPMENT
6. 1. Bring All Participants Together - Anytime, Anywhere.
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• It’s nearly impossible keeping everyone in sync using conventional
tools like email and CMS.
• New social business solutions offer unified virtual workspaces where
all team members can converge, work together & get a complete
overview of the project.
• Participants may be in different locations and time zones, using
different applications & still stay on track with full access to campaign
activities, conversations, actions & updates.
7. 2. Loop In Sales And Outside Partners
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• It’s tough to make sure sales & partners stay fully informed and
engaged.
• Best-of-breed social business solutions bring sales personnel &
partners into the process working internally in secure, private virtual
groups that allow you to:
– Share your plans & strategic thinking
– Get feedback & access to expertise
– Keep everyone apprised of new products, campaigns, content &
promotions.
8. 3. Unify Document Collaboration
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• Campaigns include written deliverables, which may require multiple
authors and editors. Coordinated co-creation is extremely difficult
with conventional tools.
• New-generation social solutions transform the process allowing team
members to co-author, edit and comment on a single instance and
eliminating confusion.
9. • Today’s data-driven marketing requires ongoing feedback and fast on-
the-fly fine-tuning of campaigns.
• The latest social business solutions help teams father & share the
latest market and response data, and quickly collaborate to adjust the
campaign as necessary.
4. Fine-Tune And Optimize Campaigns
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10. 5. Create A Collective, Searchable Archive
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• All discussions, documents,
projects & other work products
are automatically captured and
can be easily searched, shared
and re-used with state-of-the-art
social business.
• Instead of two steps forward, one
step back, marketing becomes a
process of continual
improvements.
11. SOLUTIONS FOR MARKETING TASKS
• Faster campaign development
• More campaigns per marketing spend
• Greater overall marketing ROI
• Higher marketing team productivity
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