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FOR 71% OF MARKETINGEXECUTIVES, REVENUE-RELATED METRICS AREAMONG THE MOST IMPORTANTMEASURES OF MARKETINGPERFORMANCE

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Take The Pain Out Of Marketing Campaigns• While 4 out of 5 CMOs anticipate a high or very high level ofmarketing complexity over the next five years, only half feel ready tohandle it.• Today’s marketing leaders are being held accountable not only fortheir own organization’s output but also for their contribution to sales.© Jive confidential2

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• In an era of constrained budgets, marketers have to find a way tomagnify their impact & develop campaigns with limited resources• Marketing automation systems & CRMs have mechanized the rotetasks• Marketers continue to rely on old tools & piecemeal solutions likephone calls, file-sharing services & content management systems(CMS)The pain is evident:© Jive confidential3

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Reduce the pain!• New solutions can help you getcampaigns to market sooner, cutcosts and boost results• New approaches centered aroundrapid, near-real-time collaboration

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CONSIDER THESE 5 WAYS NEW SOCIAL BUSINESS SOLUTIONSCAN HELP YOU BOOST CAMPAIGN PLANNING & DEVELOPMENT

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1. Bring All Participants Together - Anytime, Anywhere.© Jive confidential6• It’s nearly impossible keeping everyone in sync using conventionaltools like email and CMS.• New social business solutions offer unified virtual workspaces whereall team members can converge, work together & get a completeoverview of the project.• Participants may be in different locations and time zones, usingdifferent applications & still stay on track with full access to campaignactivities, conversations, actions & updates.

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2. Loop In Sales And Outside Partners© Jive confidential7• It’s tough to make sure sales & partners stay fully informed andengaged.• Best-of-breed social business solutions bring sales personnel &partners into the process working internally in secure, private virtualgroups that allow you to:– Share your plans & strategic thinking– Get feedback & access to expertise– Keep everyone apprised of new products, campaigns, content &promotions.

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3. Unify Document Collaboration© Jive confidential8• Campaigns include written deliverables, which may require multipleauthors and editors. Coordinated co-creation is extremely difficultwith conventional tools.• New-generation social solutions transform the process allowing teammembers to co-author, edit and comment on a single instance andeliminating confusion.

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• Today’s data-driven marketing requires ongoing feedback and fast on-the-fly fine-tuning of campaigns.• The latest social business solutions help teams father & share thelatest market and response data, and quickly collaborate to adjust thecampaign as necessary.4. Fine-Tune And Optimize Campaigns© Jive confidential9

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5. Create A Collective, Searchable Archive© Jive confidential10• All discussions, documents,projects & other work productsare automatically captured andcan be easily searched, sharedand re-used with state-of-the-artsocial business.• Instead of two steps forward, onestep back, marketing becomes aprocess of continualimprovements.

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SOLUTIONS FOR MARKETING TASKS• Faster campaign development• More campaigns per marketing spend• Greater overall marketing ROI• Higher marketing team productivity© Jive confidential11

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VISIT JIVESOFTWARE.COM/MARKETINGFind out more about maximizing your content potential.