Social media marketing is a hybrid of brand, digital marketing, public relations, customer service, promotions and more. Your customers are online conversing about brands and experiences every day. It’s not only important to have a presence, but to also be engaged. Read this presentation to learn the 7 Steps to an Effective Social Media Marketing Strategy.

1. 7 Steps to an Effective Social Media
Marketing Strategy
D a v i e s M o o r e / w w w. D a v i e s M o o r e . c o m

2. Contents
• Introduction to Social Media Marketing
• 7 Steps to an Effective Social Media Marketing Strategy
1. Objective
2. Persona(s) (Target Audience)
3. Social Networks
4. Content
5. Posts
6. Management
7. Measurement
• Why DaviesMoore
27% of Time Spent
Online is Social
• The Digital Team
source

3. Social Media Marketing Strategy - Intro
Introduction to Social Media Marketing
What is Social Media Marketing?
Social media marketing is a hybrid of brand, digital
marketing, public relations, customer service, promotions
and more.
Why do Social Media Marketing?
Your customers are online conversing about brands and
experiences every day. It’s not only important to have a
presence, but to also be engaged.
93% of Marketers
Use Social Media for
Business
source

4. Social Media Marketing Strategy – Step 1
1. Objective
• What do you want to achieve through your social media
marketing efforts?
Possible objectives:
• Build or refresh the brand
• Engage with fans
• Attract new customers
• Recruit the best talent
• Manage reputation
Social signals are a growing factor in determining search
rankings
will help you define your social media objectives that will
be a factor in tone, timing and content of posts.

5. Social Media Marketing Strategy – Step 2
2. Persona Identification & Definition
• Identify target consumer
• Outline a persona who will become
focal point for all marketing tactics
and content creation
Persona definition will include:
• An image of what our target
consumer may look like
• His/her likes, dislikes
• What she’s looking for in a product,
experience or solution
will help you define your social media persona(s)

6. Social Media Marketing Strategy – Step 3
3. Social Networks
• In what social networks are your customers having
conversations?
• With the rapid multiplication and growth of social networks,
it’s imperative to know where your customers engage.
does the research to identify the social networks in which
your customers like to participate.
Having a Facebook
page isn’t enough!
Pinterest & Tumblr
are the 2 Fastest
Growing Social
Networks
source

7. Social Media Marketing Strategy – Step 4
4. Content
• What kind of content do your customers want
to consume in their social networks?
• Will your brand publish content or only refer to
others’ content?
• Will content be promotional in nature?
Contests?
specializes in outlining for brands a
content strategy for social media.
Caution: the same customer may want completely different content in one social
network versus another.

8. Social Media Marketing Strategy – Step 5
5. Posts
• Now that you have personas identified, relevant content
and applicable social network profiles set up, the social
media marketing begins!
o
o
o
o
Write posts in a tone your persona likes
Use slang or abbreviations as appropriate – but don’t over do it
or you’ll come across as unprofessional or trying too hard!
Schedule/publish posts to occur at times of day target audience
is likely to engage
Promote the product, experience, campaign with a compelling
call to action
Over 40 Million
photos are uploaded
to Instagram daily
source

9. Social Media Marketing Strategy – Step 6
6. Management
• Now that you have a plan, do you have the bandwidth to
execute?
• Social media marketing requires daily management. While
some posts can and should be prescheduled according to a
calendar, the most effective social media marketing
strategies require agile management for real-time publishing
and engagement with customers.
• Engage with anyone who mentions your brand – good or
bad
can manage your social media marketing activities
entirely or train your team(s) to manage. Often a hybrid
approach works best.

10. Social Media Marketing Strategy – Step 7
7. Measurement
• Is your SMM strategy meeting the objective(s) you set?
• Objectives set will dictate which metrics to track
Whether using individual social network interface data,
web analytics or a measurement platform, DaviesMoore will
implement a solution for your brand that fits your objectives
and your budget.

11. Social Media Marketing Strategy
Why DaviesMoore
With a combined experience of over 35 years in digital
marketing, DaviesMoore’s social media team has the
expertise and tools to develop a strategy, manage, measure
and optimize your social media marketing program.
In addition, the DaviesMoore digital team is part of a full
service agency that collaborates with a six person account
services team, a three person media team, a five person
creative team, and full back-end support.
Don’t let technology and the new ways of marketing leave
your brand behind!

12. Social Media Marketing Strategy
The DaviesMoore Digital Team
Tanya brings 15 years of digital marketing experience to DaviesMoore, including strategy and
execution of ROI-driven online marketing programs including SEO/SEM, social media, email, banner
and affiliate marketing for companies such as Micron, HP, Symantec and Bodybuilding.com. She has
been a speaker at many marketing conferences including Search Engine Strategies, PubCon, eTail
and StartupTV. She served on the board for SEMPO (Search Engine Marketing Professional
Organization) and was a member of the Google Tech Council representing top technology brands.
Tanya Vaughan,
VP Digital
Jay’s marketing and advertising career began 17 years ago in her home of South Africa. She went
on to graduate with her marketing degree from the London School of Marketing, and proceeded
to manage and grow clients such as British Telecom, yell.com BMW & HSBC in the UK and
throughout Europe. Since arriving in the States four years ago she has worked with brands such
as Nike, CenturyLink, Schlage and DHL. Jay is highly adept in developing digital content to
generate interaction and grow traffic and engagement online.
Patrick Perkins,
Web Development
Jay Bowen,
Digital Content
Director
Patrick has spent the better portion of the last decade making a name for himself as a freelance
web marketer. His career path has meandered from humble beginnings as a production designer for
a regional real estate magazine, to being a freelance web marketer, on to developing a new site for
the College of Western Idaho, and finally landing him here at Davies Moore where he is setting up
shop to practice his own special brand of web-wizardry. To say Patrick is a programmer would be
selling him short, as there are many specialized tools in his tote, like making him versatile,
knowledgeable and responsive.

13. Thank You
www.daviesmoore.com
Contact Us:
DaviesMoore
holla@daviesmoore.com
208-472-2129
805 W. Idaho St.
Suite 300
Boise, Idaho, 83702