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The Tomato Movement
1. The Tomato Movement
frogism x academy of art
08.10.11
http://www.flickr.com/photos/glenbervie/5861033883/
2. “A crisis is looming: To feed our growing population,
we’ll need to double food production. Yet crop yields
aren’t increasing fast enough, and climate change and
new diseases threaten the limited varieties we’ve come
to depend on for food. Luckily we still have the seeds
and breeds ensure our future food supply - but we must
take steps to save them.”
- Charles Siebert, National Geographic
http://ngm.nationalgeographic.com/2011/07/food-ark/siebert-text
14. serious eats smitten kitchen good mag
Online |
Social spaces, food porn & design blogs
swiss miss psfk better living through design
15. Spark | We are running out of food
“a century ago in 1903
commercial seed houses
offered hundreds of varieties
by 1983 few of those varieties were
found in the National Seed Library”
- Nat Geo
http://ngm.nationalgeographic.com/2011/07/food-ark/food-variety-graphic
16. Remarkableness | Thought Leadership
walk the talk
nutrition > modern medicine
embracing (and saving) genetic diversity
http://www.flickr.com/photos/comfies/2768825454/
17. Walk the Talk | Corporate Values
Mission Statement:
"As the trusted leader in nutrition and wellness, Heinz –
the original Pure Food Company – is dedicated to the
sustainable health of people, the planet and our
Company.”
Sustainability Report:
“Simply put, Heinz is doing more than developing
tomatoes: we’re cultivating a commitment to sustainability
that we believe benefits our Company, our growers and
the environment."
18. Nutrition > Modern Medicine
“Let thy food be thy medicine and thy medicine be thy food."
- Hippocrates
19. Partnership | Genetic Diversity
“Our mission is to save North America's diverse, but endangered, garden
heritage for future generations by building a network of people committed to
collecting, conserving and sharing heirloom seeds and plants, while educating
people about the value of genetic and cultural diversity.”
http://www.slowfoodusa.org/downloads/USArkofTaste_01.20_.10_.pdf