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DMF 2011, The future of digital marketing final

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Jos Jelier
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The Future of Digital Marketing by Jos Jelier @jjelier vrijdag 2 december 2011
vrijdag 2 december 2011 1997
Permission Marketing “...engaging the customer in a dialogue - an interactive relationship“ vrijdag 2 december 2011
vrijdag 2 december 2011
Interruption marketing • sending (commercial) messages to your public without explicit permission • tv, magazines, banners, unsollicited e- mail, bumper stickers, toilet vrijdag 2 december 2011
Interruption marketing vrijdag 2 december 2011
© Seth Godin vrijdag 2 december 2011
vrijdag 2 december 2011
vrijdag 2 december 2011
Permission oices C h ilable Ava Avail able A ttent ion ( time ) Time © Seth Godin vrijdag 2 december 2011
vrijdag 2 december 2011
vrijdag 2 december 2011
How? • Thanks Philip and Seth • Great vision, but... H o w ? vrijdag 2 december 2011
Serious challenges • Interruption marketing loses its effect • Ads, Mailings, banners, print, etc. • We need to apply • Permission marketing • Marketing 3.0 vrijdag 2 december 2011
vrijdag 2 december 2011
Internal Website External client portal Mailings Letters Intranet Mailings Forum Facebook Social Media Microblogging vrijdag 2 december 2011
vrijdag 2 december 2011
CMS Out-dated CRM E-mail vrijdag 2 december 2011
p le Internal External o Website P e client portal Mailings Letters Intranet Mailings Forum Facebook Social Media Microblogging Co nte nt vrijdag 2 december 2011
Internal Website External client portal Mailings Letters Intranet Mailings Forum Facebook Social Media Microblogging vrijdag 2 december 2011
Internal Website External client portal Mailings Letters Intranet Actueel (up-to-date) Mailings Forum Facebook Social Media Microblogging Beschikbaar (Available) Compleet (Complete) The web is the place for conversion vrijdag 2 december 2011
Internal FR EE Website client portal Mailings External RM Letters P Intranet Mailingseo ple :C Forum Facebook Social Media Microblogging Content: CMS Empower your organization to start the conversation vrijdag 2 december 2011
Thank you! @jjelier vrijdag 2 december 2011
Procurios Keynote Room Stand E27 Walk straight ahead, we’re on the left VIP Lounge Workshop Room vrijdag 2 december 2011

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DMF 2011, The future of digital marketing final

  • 1. The Future of Digital Marketing by Jos Jelier @jjelier vrijdag 2 december 2011
  • 2. vrijdag 2 december 2011 1997
  • 3. Permission Marketing “...engaging the customer in a dialogue - an interactive relationship“ vrijdag 2 december 2011
  • 5. Interruption marketing • sending (commercial) messages to your public without explicit permission • tv, magazines, banners, unsollicited e- mail, bumper stickers, toilet vrijdag 2 december 2011
  • 7. © Seth Godin vrijdag 2 december 2011
  • 10. Permission oices C h ilable Ava Avail able A ttent ion ( time ) Time © Seth Godin vrijdag 2 december 2011
  • 13. How? • Thanks Philip and Seth • Great vision, but... H o w ? vrijdag 2 december 2011
  • 14. Serious challenges • Interruption marketing loses its effect • Ads, Mailings, banners, print, etc. • We need to apply • Permission marketing • Marketing 3.0 vrijdag 2 december 2011
  • 16. Internal Website External client portal Mailings Letters Intranet Mailings Forum Facebook Social Media Microblogging vrijdag 2 december 2011
  • 18. CMS Out-dated CRM E-mail vrijdag 2 december 2011
  • 19. p le Internal External o Website P e client portal Mailings Letters Intranet Mailings Forum Facebook Social Media Microblogging Co nte nt vrijdag 2 december 2011
  • 20. Internal Website External client portal Mailings Letters Intranet Mailings Forum Facebook Social Media Microblogging vrijdag 2 december 2011
  • 21. Internal Website External client portal Mailings Letters Intranet Actueel (up-to-date) Mailings Forum Facebook Social Media Microblogging Beschikbaar (Available) Compleet (Complete) The web is the place for conversion vrijdag 2 december 2011
  • 22. Internal FR EE Website client portal Mailings External RM Letters P Intranet Mailingseo ple :C Forum Facebook Social Media Microblogging Content: CMS Empower your organization to start the conversation vrijdag 2 december 2011
  • 23. Thank you! @jjelier vrijdag 2 december 2011
  • 24. Procurios Keynote Room Stand E27 Walk straight ahead, we’re on the left VIP Lounge Workshop Room vrijdag 2 december 2011