Cognitive computing approaches for human activity recognition from tweets - A case study of Twitter marketing campaign. Presentation at Rii Forum, April 25, 2019, Rome.
Business Model Canvas (BMC)- A new venture concept
Cognitive computing approaches for human activity recognition
1. Cognitive computing approaches
for human activity recognition
from tweets
A case study of Twitter marketing campaign
Dr. Jari Jussila & Prashanth Madhala
12. Discussion and conclusions
• No libraries or API’s were found that support activity recognition
adequately
• Combining activity recognition and sentiment analysis provides
deeper understanding of customer behavior – which is helpful for
marketing
• Algorithms provide means for strong (small data) and weak
personalization (big data) of stress management service
• Current cognitive computing API’s support a limited number of
languages - and more importantly are only commodity to users that
have programming skills