This presentation was used to lead the post Criterion Conference workshop.

1. How to create & manage a
successful online community.
Post-Conference Workshop

2. Jessica Lowry, Online Community Strategist

3. What happens in fight club,
stays in fight club.

5. Digital Artefacts

6. Let’s brainstorm:
What are potential
goals for an online
community?

7. True Fans

8. How do you identify
your true fans?

9. Influencers

10. How can you engage
influencers?

11. Groups Require a Sophisticated Goal

12. Groups need to be able to self organise.

13. Recognition & Reward

14. Listen, Learn, Adapt
• Each new member should receive a personalised
welcome message.
• Receiving some form of acknowledgement is the
single most important factor in determining if
someone returns or not.
• Never stop being the host for new members who
might be uncertain about how to par>cipate.

15. Effective Conversations
• Attitude
★ Be open to the possibility that you will learn
something.
★ Use the same language as the person you’re
speaking to.
• Curiosity
★ Active listening involves asking questions,
and not forming assumptions.

16. Group Work:
Personal Responses vs.
Institutional Responses

17. What is the worst thing
that could happen?

18. Cadbury’s Lesson

19. What are you tracking?

21. Who within the
organisation needs to
be involved?

23. What are you
reporting?

24. What are your
moderation
requirements?

25. What are reasonable
community guidelines?

26. Group Work: How do
you keep things fun?

27. Workshop Review
• Listen
• Ask
• Answer
• Share
• Empower
• Cul>vate
• Innovate
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28. Examples of Online Communities
Engaging with Products & Brands
• www.polyvore.com
• www.threadless.com
• www.zappos.com
• www.lastfm.com
• www.lugnet.com

29. Online Resources
• www.communityguy.com
• www.socialmediaexamin
er.com/
• www.mashable.com
• www.kaushik.net
• http://www.quiip.com.au

30. Follow Me
• @jeslowry
• dorkgirlblog.blogspot.com
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