This is a five minute lightning talk presented by Jim Lane, Director of User Experience for Clearspring Technologies, at the Web Intents Design Push on February 25th, 2012 in Brighton UK. Jim described the AddThis platform, how it works, what publishers look for in sharing tools, and design strategies to meet those needs. The goal of the presentation was to help inform exploratory Web Intents design sessions later that day.

2. What is AddThis?
AddThis helps publishers make sites more socially engaging.

3. What is AddThis?
AddThis helps publishers make sites more socially engaging.
• 12 million domains
• 70 languages
• 300 services
• 1.2 billion unique monthly users
• 2.9 billion daily views

4. Lessons Learned
Not all publishers are alike, but they have some common needs:
• Increased traffic and audience
• Easy installation
•Performance
In addition, larger pubs are looking for:
• Easy customization
• Comprehensive reporting
• Support for embedded 3rd party UX
• Opportunities for promotion & monetization

5. Lessons Learned
When it comes to their visitors:
• Sharing is serendipitous
• Line blurs between what services do
• Sharing varies between countries (print is surprisingly
popular!)

6. Design Strategies
• Serve the needs of publishers & their visitors

7. Design Strategies
• Serve the needs of publishers & their visitors
Passive and explicit personalization

8. Design Strategies
• Serve the needs of publishers & their visitors
• Be data informed

9. Design Strategies
• Serve the needs of publishers & their visitors
• Be data informed
• Design for growth

10. Design Challenges
• Tools:
• Balancing customization, personalization & performance
• 3rd party services
• Privacy
• Mobile

11. Thanks!
Jim Lane
Director of User Experience
Clearspring Technologies
http://clearspring.com
http://addthis.com
T @jimlanenova
E jim@clearspring.com
B http://jimlaneuxd.blogspot.com