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Using Social Media to Communicate

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Jesper Laugesen
Jesper Laugesen

Presentation for the Lithuanian seminar \"Communication Challenges for Universities in the Age of High-Tech\"

TecnologíaEmpresariales
1 de 32
Using social media to communicate – opportunities and challenges Jesper Laugesen Communications Department
Jesper Laugesen ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is social media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
But more than that… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Changing the focus ,[object Object],[object Object],[object Object],[object Object]
 
Source: http://flickr.com/photos/jsuler/209356213/
Source: http://flickr.com/photos/terinea/1104709726/
 
But: Back to the most important person…
It’s all about me ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So, what does it mean for YOU? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs ,[object Object],[object Object]
Wikipedia ,[object Object],[object Object]
Facebook ,[object Object]
Should you join the conversation?
It matters: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cornerstones of ’corporate’ participation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
10-15 years ago… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1½ years ago… ,[object Object],[object Object],[object Object],[object Object]
Today ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tomorrow?
Impact / use of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lessons learned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lessons learned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
University of Copenhagen ,[object Object],[object Object],[object Object],[object Object],[object Object]
Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What can you do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What can you do? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What can you do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Q & A ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Using Social Media to Communicate