Clipatize is a B2B marketing agency that helps top brands communicate their value proposition. They produce content in multiple formats and execute digital marketing campaigns. The agency was founded in 2012 and has since expanded its services while maintaining expertise in video production and clear communication. Clipatize aims to understand customers, design strategic communication plans, and measure success through key performance indicators.

1. we are fluent in explanation
Pitch Manual
English, v1 (last updated: 20th September 2018)

2. The purpose of this manual is to help you pitch
Clipatize clearly and effectively.
It was edited based on Clipatize skillset and Value Proposition and in reference
to typical Clients’ reactions or questions we observe during pitches or sales
meetings.

3. What is a pitch?
A pitch is a brief yet precise introduction of the
company and its Value Proposition. It should be
audience-specific.
Structure your pitch so that it is relevant to your audience. Be ready to address
questions, sales objections. Be truthful and natural to build trust.

4. Why we pitch?
We pitch to ensure an opportunity to present
Clipatize in more detail and get to know the Client
and its challenges.
The pitch should exhibit the Value Proposition of
Clipatize.

5. What is the ultimate goal of the pitch?
We pitch to trigger a meeting, a longer call or to
stay remembered. After the pitch or a longer
meeting we should receive Client’s brief.

6. At Clipatize, we typically offer our services to global
high-tech brands (like Microsoft, Canon or Siemens),
but also leaders in high-tech, R&D-intensive niches
(eg. Mynaric).
When pitching to these companies we usually say
we are a B2B agency or an agency working with
high-tech clients. We could also mention the
content aspect of our profile.
See the next slides to understand how we structure our pitch in more detail.

7. What is Clipatize?
Today, Clipatize is a B2B marketing agency.
We support top B2B brands in marketing and sales communication.
We also work with high-tech Clients and help them explain and
communicate their Value Proposition.
7
Jakub Lebuda
Founder and CEO

8. Why do you say ‘today’?
Clipatize was founded in 2012. We first were focused on helping our
clients explain their products through explainer videos.
We then gradually expanded our services to strategy development,
production of content relevant for multiple communication channels
as well as execution of digital B2B campaigns. So you can call us a
B2B integrated agency.
We constantly evolve developing and adopting new best practices,
channels and technologies.
8
Jakub Lebuda
Founder and CEO

9. You produce videos, right?
Videos are an important part of our offering and we see them as an
efficient medium.
We started in 2012 by producing videos. However, today, we are an
integrated B2B marketing agency which means we support our clients
with building their B2B marketing strategies, we plan and produce
content (in multiple formats - not only video, but also ebooks, landing
pages, presentations, etc.) and then we execute the campaigns
focused on business goals of our clients.
So we do much more than videos these days.
9
Jakub Lebuda
Founder and CEO

10. There are many agencies. Why work with you?
We are a B2B agency with 6 years of experience collected on projects with top
global and high-tech brands including Microsoft, Canon, Siemens or Shell.
We have been building our track-record internationally, across many markets
and cultures. We also designed and executed communication projects in
multiple languages.
We are a spin-out from a R&D consultancy (www.exeq.eu) so we have a good
understanding of technology and market and a passion for explanation.
10
Jakub Lebuda
Founder and CEO

11. Are you better than my existing digital agency?
We have robust B2B experience, we know how to reach narrow, niche target
groups through paid and organic digital media.
We leverage content-driven communication in digital campaigns. Content is
the success factor in our campaigns and we know how to build efficient
content strategies considering not only channels but also audience personas.
We study these personas carefully when designing campaigns.
Today, we focus our attention on the delivery of data-driven content
strategies and the deployment of automated campaigns aimed at lead
generation and nurturing. This is the future of digital marketing.
11
Jakub Lebuda
Founder and CEO

12. Did you work in [specific business vertical]?
We worked with a number of business areas, including IT/software/hardware,
pharma & healthcare (including medical devices), energy and environment,
banking and finance, services and many more.
We probably worked with Clients operating in most verticals but as
consultants we are comfortable with quickly understanding Client’s business.
Our good, organised, research-based and iterative method of work is what
makes us capable of that.
12
Jakub Lebuda
Founder and CEO

13. Do you work with freelancers?
We have all skills necessary to plan, produce and execute campaigns in-house.
Our team exceeds 20 people now.
We do work with contractors on a project basis if these are rare skills that we
need only from time to time (eg. camera operator, sound engineer or an
illustrator with a very special style). These are, however, the people we have
been working with for years, they are reliable, trustworthy (with binding NDAs),
they went through our quality check process and know our expectations and
processes.
13
Jakub Lebuda
Founder and CEO

14. How big is the agency?
We are a permanent team of over 20 people today.
We also have an extended employee network of over 30 experts, contractors
and partners that provide us with unique skills for specific projects.
We run operations in Warsaw, Poland and Dubai, UAE. Dubai is our access
point to projects that usually cover the Middle East and Africa.
We also work occasionally for Clients in Europe and the US but our business
development focus is on Warsaw and Dubai for now.
14
Jakub Lebuda
Founder and CEO

15. What is you experience with digital?
We have been designing and executing digital campaigns for over 2 years now
- paid and organic ones.
We use various digital media: Facebook, LinkedIn, GoogleAds, Affiliate
marketing (cooperating with publishers on display and branded content
campaigns). We also run email campaigns.
As far as campaign goals are concerned we have been working on exposure
campaigns (brand awareness focus) as well as conversion focused campaigns
(lead generation and management).
We help our clients define digital KPIs, we also help them to deploy advanced
marketing technologies (mar-tech solutions), including: analytical tools and
marketing clouds.
15
Jakub Lebuda
Founder and CEO

16. Are you a media house then?
We are not a media house, however we plan and execute media within our
projects. We leverage various digital channels: Facebook, LinkedIn,
GoogleAds, Affiliate marketing (cooperating with publishers on display and
branded content campaigns). We also run email campaigns.
Experience shows that we are often more efficient in media campaigns than
media houses as our focus is B2B, and professional audiences (like B2B) require
a very unique content/media approach. Media houses excel at reaching big
audiences at the lowest cost possible while Clipatize can reach narrow groups
of hundreds or small thousands of people, with a relevant message.
So our performance is in the understanding of the audience and content we
produce, not in performance marketing as we know it.
16
Jakub Lebuda
Founder and CEO

17. What do you do when is comes to strategy?
We discuss clients’ business objectives and translate them into
communication goals as well as propose relevant tactics to achieve those
goals. We also identify KPIs that help us measure the success of projects.
We typically start with the understanding of Client’s audiences, choose
communication channels and plan marketing and sales communication
activities.
At this stage of strategy development we also often engage in the
processes of formulation of Client’s Value Proposition or branding. This
usually happens in case of new products as well as when the Client is not
satisfied with the existing performance of the sales teams.
We sometimes even start working one step earlier - we design and
execute research projects that provide insights for the strategic work. We
take into account both primary and secondary sources of information
(depending on the nature of the project and Client needs). We always
aim to understand the product, the customer and market before we plan
our actions.
17
Jakub Lebuda
Founder and CEO

18. What is Clipatize (longer written form).
Today, Clipatize is a B2B marketing agency.
We founded it in Europe back in 2012.
We are present in the Middle East since early 2015.
We deliver internationally.
We leverage content-driven communication to achieve our clients’ business goals.
We work for top brands and fast growing tech companies globally. Our services
include development of marketing and sales communication strategies as well as
production and media activities at the stage of campaign execution.
Today, we focus our attention on the delivery of data-driven content strategies and
the deployment of automated campaigns aimed at lead generation and nurturing.
We work in a permanent team of over 20 and an extended employee network
of over 30 people.
Learn more at www.clipatize.com.
We believe in meaningful communication.
18
Jakub Lebuda
Founder and CEO

19. We, at times, also meet and work with other types of
clients (beyond B2B and high-tech). They could
operate on the consumer market or provide services
(eg. Dubai Airports).
In such cases we pitch with more focus on our
strategic and creative skills (including great
production skills). We can also relate to our
explanation capacities as explanations could play
an important role in consumer marketing, too (eg. in
services like banking or travel).

20. Other ways of justifying our value

21. Clipatize is an international agency. 21
Clipatize is an international
marketing agency:
delivered services to clients in +15
countries
localised content in +20 languages
(including Arabic and other non-latin
alphabets)
English-native copywriters
international, multilingual team
business development and client service
hubs in Dubai, UAE and Warsaw, Poland

22. 222222
Scope of services
Marketing
communication
Sales
communication Corporate
communication
Communication and marketing strategies
Social media management and analytics
Digital campaigns
Lead generation
Content marketing
Brand strategy
Visual identification
Infographics and data-visualisation
Explanatory videos
Professional presentations
Employer branding
Focus on marketing of b2b
and innovative products
Internal
communication

23. 2323
Some of our clients. 23

24. Examples of our work

25. Modern Retail content hub. 25
Awareness building content hub
A. Strategy and conceptualisation
B. Development (UX, UI, tech)
C. Content ideation and production
D. Content curation
E. Technical maintenance and project
management over 18 months

26. Leveraging LinkedIn for social selling & advocacy26
Ensuring strong leads through
building personal brands
A. Strategic approach and tactical
solutions
B. Training
C. Curation of MSFT’s 18 social heros
D. Motivation, triggering project success
and progress tracking (KPIs)

27. Shell-Card-Online platform. 27
Visit presentation instance at http://www.learningscol.com
Intranet-based customer support
portal
A. Solution concept
B. UX, UI, tech,
C. Content production
D. Content localisation (17 languages)
E. Project management 24 months

28. Fujitsu lead generation activation. 28
Visit www.fujitsudlabiznesu.pl
Generating demand for CCD (B2B)
A. Ideation, production and management
of lead generation campaign and
platform
B. Media strategy and execution
C. Cooperation with publishers
D. Coordination of Microsoft’s JumpStart
program as a financing stream

29. Video marketing 29
Visit our Vimeo channel to see
other selected videos we
produced to explain and
promote products, services or
technologies.
https://vimeo.com/clipatize

30. From clients’ perspective.
“We value their creativity and process clarity and look
forward to working with them on future projects.”
Matthew Horobin,
Head – Digital Media, Dubai Airports
30

31. From clients’ perspective. 31
“In a very short span of time within agreed budget the
agency provided us with high quality content.
The workflow management and communication were very
well organised and we are looking forward to working with
Clipatize on future projects in the area of digital marketing“
Mohamed Aboukhatwa
Marketing Director - Merck Near East Regions

32. From clients’ perspective. 32
“I highly value their understanding of our business, proper
communication and timely production. I’d definitely
consider them for future projects.”
Tomasz Szymański
Marketing Manager Eastern Europe at Acer

33. Clipatize Management Team

34. Jakub Lebuda, CEO 34
Jakub Lebuda, PhD, CEO and Co-Founder
Jakub has been consulting and managing projects
related to new product development and raising funds
for innovation-driven companies for 8 years (CEO at
www.exeq.eu & Program Manager at WUT start-up
accelerator). Then he moved on to communications
(www.clipatize.com) and currently helps B2B and high-
tech companies to go to market.
His ambition is to help his high-tech and B2B clients go
digital with marketing and sales processes and develop
coherent business strategies around them.
He speaks at conferences or publishes on the subjects
of marketing and business development.

35. Weronika Narożniak, Client Service Director35
Weronika Narożniak, Client Service Director and Partner
Weronika has been with Clipatize for 4 years. She
manages the team of Account Managers and is
responsible for the international development of the
agency.
Her primary focus is on development of marketing and
sales communication strategies. She is interested in
efficient and accountable marketing tactics that
translate into business performance of Clipatize Clients.
She runs workshops and trainings for the Clipatize team
as well as marketing and startup communities in Europe
and the Middle East.

36. Jan Kuczyński, Creative Director 36
Jan Kuczyński, Creative Director and Partner
Jan has been with the firm from day one. He is
responsible for technological and creative delivery at
Clipatize.
He has background both in graphic design and
animation as well as web-technology.
Jan is the graduate of the Polish-Japanese Academy of
Information Technology. He is an avid filmmaker and
animator.
Prior to joining Clipatize he has been managing his own
animation and video production studio.

37. WE ARE FLUENT IN EXPLANATION
Thank you!
www.clipatize.com
http://dubai.clipatize.com/