This document provides tips for salespeople on how to increase win rates by asking for the order. It discusses understanding different types of customers and their priorities, keeping a full sales funnel through consistent activity, and using a six-step sales process that includes discovery, establishing trust, presenting proposals, and importantly - asking for the order at each stage rather than assuming the customer will give it. It emphasizes listening for buying signals, handling objections, and creating a sense of urgency. Bonus sections provide additional questions for discovery, cold calling scripts, and suggestions for a sales toolkit.