A beginners guide to crowdfunding here in the UK and how to go about it. Defining the various types of crowdfunding, choosing the right platform and launching a successful campaign.

1. Jonathan Littlewood
sponsored in 2016 by
@CrowdFundWeb

2. crowdfunding is the practice of funding a project or
venture by raising monetary contributions from a
large number of people, typically via the internet
- WIKIPEDIA
1) investee/company/borrower/charity
2) crowd/investor/lender/donor
3) platform

3. process

4. donation
what’s best for me?
reward
debt
equity
hybrid

7. SET A
REALISTIC
TARGET

8. the campaign before the campaign
probably the difference
between success and failure
pre-raise/pledges success rate
0% <15%
1% 20%
20% 80%
80% 100%

9. campaign basics
business plan
summary
pitch video
online engagement
get all that right and it
should be easy!!

10. your investors
say thank you
communicate progress
decision making
customers
advocate
ask for more money

11. jon@ukcfg.com
07837 742422
sponsored in 2016 by
@CrowdFundWeb