John Johansen

Austin United States

Marketing Programs Manager

Advertising / Marketing / PR

Successful marketing is based on action. My career has been focused on identifying key audiences, developing messaging strategies, and creating content that motivates audiences to take action. Actions speak louder than words. Here are some examples of what I've done: --Created integrated marketing campaigns and automated lead nurturing that generated and qualified leads resulting in $2.25M in Sales pipeline and $500,000 recurring revenue within 15 months for a sales team of 3 reps. --Launched outbound marketing programs which generated 25% of Sales-Accepted Leads (SALs) within 6 months. --Reclaimed $40,000 annually for marketing budget by restructuring search engine marketing (SEM) t...