The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
M&W-2011-2-of-2
1. Social Media and Organizational Change Dana Allen-Greil, National Museum of American History, Smithsonian Institution, USA http://americanhistory.si.edu Susan Edwards and Jack Ludden, J. Paul Getty Trust, USA http://www.getty.edu Eric Johnson, Monticello, USA http://www.monticello.org
2. What function in your organization is primarily responsible for actively using social media tools to engage communities? Source: Rose Sherman, Minnesota Historical Society, Social Media Survey 2009
3. What function(s) in your organization has staff assigned to use social media tools to engage communities? Source: Rose Sherman, Minnesota Historical Society, Social Media Survey 2009
7. Center-Edge Center-Edge organizations create a Center, a small group of experts that ratify, communicate, and commit decisions. This Center sets policy that the Edges activate. http://www.flickr.com/photos/familymwr/4921300936/