This is a submission for Film260's FlipBook Assignment. The content aims to depict that fact that as technology in the communication industry continues to advance, the ease of communicating becomes increasingly complicated. Users become frustrated with the various methods of communications and the compatibility of multiple preferences are constantly tested. People ultimately need to converse with the counterpart, explain their relative hardships and find a mutual solution. As Sydney Eve Matrix puts it, "we need to look for The Ideal Goldilocks Effect"- or the happy medium (just right). The inspiration for this topic came from an article in the Wall Street Journal Online entitled, "He Tweets, She Texts- Are They E-Compatible?" by Elizabeth Bernstein.

1. By Jacob MacDonald

2. Humanity relies on storytelling as the
cornerstone of communication.
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Google
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h4p://talkstreetsmart.com/wp-­‐content/uploads/2011/12/storytelling1.jpeg

3. The inclinations to interact
in a social environment have
not changed, but
the methods in which we do
so, have
evolved.
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Flickr
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Sids1

4. The telephone was invented in 1876 by
Alexander Graham Bell, and from there,
the ball kept rolling
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Flickr
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macinate
!

5. According to a
Time Inc. study,
half of all
Americans prefer
to communicate
digitally rather
than talk in
person.
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Flickr
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jpockle

6. Today, there
are too many
ways to
communicate
with others...
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Flickr
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adacEo

7. ... and we lack a generally
accepted hierarchy for this
madness!Source:
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See-­‐ming
Lee

8. Source:
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2TOP
“The fact that I have to monitor my Twitter
account, email, Facebook, cellphone and
landline in order to keep in touch- and to
keep straight how other people prefer to
talk- is just too much.”
- Sherry Turkle, Psychologist, Massachusetts Institute of Technology

9. Even with an evident distress, the number of
communication methods continue to grow.
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Flickr
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clogozm

10. The apple app store alone reached an all-time high
last month receiving 1036 app submissions
per day- a majority of which can be considered
non-game apps which includes communication
categories. -148apps.biz
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Flickr
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CrisEano
Be4a

11. However, as these technologies continue to
evolve, we are witnessing a paralleled
increase in frustration connected to
use of so many mediums of communication.
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Flickr
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miggslives

12. The innovation of communication methods is
actually increasing the difficulty of doing
exactly that- communicating.
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mdanys

13. As everyone continues
talking, an overarching
questions is provoked; is
anyone listening?
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Flickr
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Yinghai

14. The reality is, everyone has a preferred
method of communication, but it may
not necessarily be your counterpart’s
favourite.
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Flickr
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ChrisEaan
Triebert

15. “People don’t think to themselves ‘how does this
other person want to be communicated with?’ they
just do what’s the easiest for them”- Richard Laermer,
business-book writer, Ridgefield, Conn.
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Siddie
Nam

16. Source:
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superhua
While phone
calls may be
preferred by
some, even
this type of
conversation
are being seen
as a burden;
“when I see my
phone ring, I
actually get
annoyed.”
- Thurston

17. Texting is seen as a quick,
convenient, and accessible
method of communication
across many demographics.
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Dan
Zen
Texting has actually
surpassed phone calls as
the most popular form of
communication in the UK
according to findings from
The Office of
Communications (Ofcom).

18. Email remains a staple
of modern business
because of its
versatility, and
legitimacy. – small
business.chron.com
Source:
Screen
Shot:
Jacob
MacDonald

19. Facebook,
Twitter, and
other mobile
technology
continue to be
a popular
alternative in
order to get
someone’s
attention in a
semi-public
domain.
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acidpix

20. With all of these
alternatives at your
fingertips, you risk
oversaturating
the means of
communication
and generating
discontentment
rather than
the intended
result.
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dboy

21. “I felt that when he had a minute he
expected me to have a minute”
– Lisa Richens, marketing consultant, Laguna Hills, California
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otakuchick

22. “Technology has
created a
situation where
we are treating
each other as
though we were
stalkers, and I
don’t want to
think [...] that
way” – Sherry Turkle Source:
Flickr
CreaEve
Commons:
Kuba
Bozanowski

23. This behaviour generates the use of the
term “carpet bomber”, one that
covers all bases and bombards you with
text, emails and phone calls, all in about
five minutes. - Elizabeth Bernstein
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Flickr
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The
U.S
Army

24. “There is a lot of anxiety out there, and
we have to have a conversation with each
person in our life, to sort of say this is how
I work, what is the best way for you, let
have a solution”- Elizabeth Bernstein
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Flickr
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The
U.S
Army

25. In the end, we need to
strive for The Ideal
Goldilocks Effect:
in terms of managing
all of the social devices
effectively, we want
connections with
people, not too far, not
too close, but just
right.
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DieselDemon

26. Sources
1. h4p://online.wsj.com/arEcle/
SB10001424052702304708604577502672286303452.html
2. h4p://www.pwc.k12.nf.ca/ct3104/history_f.htm
3. h4p://148apps.biz/app-­‐store-­‐metrics/?mpage=submission
4. h4p://www.ibEmes.com/texEng-­‐supplants-­‐phone-­‐calls-­‐most-­‐
popular-­‐form-­‐communicaEon-­‐uk-­‐725770
5. h4p://smallbusiness.chron.com/electronic-­‐methods-­‐
communicaEon-­‐business-­‐2934.html
6. h4p://www.wbur.org/2013/01/17/digital-­‐lives-­‐i
7. h4p://talkstreetsmart.com/wp-­‐content/uploads/2011/12/
storytelling1.jpeg
8. Film260
Week
2
Lecture,
Sydney
Eve
Matrix,
Professor,
Department
of
Media
and
Film,
Queen’s
University