Social Media Success Strategies

•

2 recomendaciones•722 vistas

John McElhenney gave a presentation at Interactive Austin 09 on social media innovation. Some key points included engaging in real-time conversation where discussions are happening, balancing personal and corporate branding, and how less than 7% of total web traffic goes to Google despite its dominance in search traffic. The presentation also discussed how an online media strategy can help connect business networks more broadly and highlighted the importance of contribution and creating value in social networks.

Empresariales Tecnología

socialmediainnovation group

April 27, 2009 at Interactive Austin 09
presented by John McElhenney
http://uber.la & @jmacofearth

 1,729 diggs and 419,777 views

socialmediainnovation group
© 2009 John McElhenney

 3,673 diggs and 149,683 views

socialmediainnovation group
© 2009 John McElhenney

 Dell's Direct2Dell blog wrote, quot;Now's not the time
to mince words, so let me just say it... we blew it.”
 Dell also posted its own series of quot;confessions.quot;
Number one: quot;Ok, we goofed. We shouldn't have
sent a notice. To my earlier point, we appreciate
the reminder from the community. Point taken.quot;
socialmediainnovation group
© 2009 John McElhenney

 Google has
72% of the
search volume
 Over 3X Yahoo!

 Slam Dunk,
Right?

socialmediainnovation group
© 2009 John McElhenney

 Google has 6.58% of the
total web traffic
 Less than 7%!
 Slam Dunk, Right?

 Uh… No.

 93.42%DON’T Google to
get where they are going.

socialmediainnovation group
© 2009 John McElhenney

Business

International
Consumer
Government

socialmediainnovation group
© 2009 John McElhenney

An Online Media Strategy
Can Connect More Networks
Business
A client may need work
in additional matters
International
Consumer
Government

The full range of services are interconnected

socialmediainnovation group
© 2009 John McElhenney

Lack of an Online Media Strategy
Can Hurt You
Business

International
Consumer
CORE Competencies not
Represented Collectively
Government

Expertise stays isolated
Success in one area may
not lead to broader awareness

socialmediainnovation group
© 2009 John McElhenney

Organic Network Growth Strategic Network Growth

socialmediainnovation group
© 2009 John McElhenney

Contribution

Content Reciprocity

Value Accumulation

socialmediainnovation group
© 2009 John McElhenney

Thank You

txt: “jmacofearth”
to 50500

John McElhenney
john.mcelhenney@gmail.com
http://uber.la
http://socialmediaandinnovation.com

socialmediainnovation group
© 2009 John McElhenney

Más contenido relacionado

Destacado

Yola Intuit Homestead Strategy(2)

jhowerton

Case Study: Market Entry Strategy

Intuit Consultancy

Presentation inspiration from Elon Musk

Visualspiders

Intuit’s Annual Investor Day Presentation 2017

investorsintuitinc

Intuit Case Study

Vaibhav Agarwal

Intuit Case Study presented by: Manu Pant 1. What is Intuit? Intuit Inc. is an American software company that develops financial and tax preparation software and related services for small businesses, accountants and individuals. 2. Founders: Scott Cook, Tom Proulx 3. Products: • Turbo Tax • Quickbooks, Quicken • Mint 4. SWOT Analysis • STRENGTH: user friendly products, Focus on R&D, loyal customers, Strong brand name, Presence in developing countries. • WEAKNESSES: High R&D expenses, unable to expand in geographical market • OPPORTUNITIES: Strategic acquisitions, New US Tax credit policy, focus on small businesses • THREATS: Increasing competition, Less manufacturing distribution channels 5. Marketing Strategy: Focus on customer needs and satisfaction, Great focus on R&D, High wuality and innovative products 6. Market research: Process: Define problem->Develop research Problem-> collect information->Analyze information->present findings->Make the decision 7. Microsoft money vs Intuit Quickbooks: • 1988- Quicken got popular • Quick growth for Intuit • Microsoft created Microsoft money • Microsoft tries to buy Intuit for $2 billion • Deal blocked by Justice Department. • Microsoft has stopped its Microsoft money now! 8. Why are consumer research and design thinking so critical to Intuit’s success? • Satisfied customer • Promotion through social media • Forecasting global trends 9. What are the challenges Intuit faces in the near Future? • Meet customer needs • Necessarily deliver quality products • Great competition • Protect legacy of quicken 10. How important are Intuit’s products for mobile devices? • Saves time • Cost benefit • Increases production 11. Summary 12. Disclaimer

Intuit case study

Manu Pant

Intuits ppt

Shuvam Sinha

Marketing Management Internship under Prof. Sameer Mathur. INTUIT - develops and sells financial and tax solution software. Revolutionize people’s lives by solving their important business and financial management problems. Quicken- best-selling finance product. QuickBooks – a bookkeeping and payroll software. TurboTax – a tax preparation software program. Site Visit – learn about working environment of products by individual visits. - Lab Study – tests new ideas and products by inviting consumers to labs. - Remote Study – shows new designs to its consumers over internet -On-going Extensive Research Study with the institute to learn for the future. Increasing its presence on social networking sites like twitter, Facebook etc. Blogging to drive business.

Intuit Case Analysis

HARSHIT SINGH

Social Media Plan/Strategy Template (created for Intuit)

Ragesh Nair

Intuit Investor Presentation June 2016

investorsintuitinc

Intuit Investor Presentation November 2016

investorsintuitinc

Destacado (11)

Yola Intuit Homestead Strategy(2)

Case Study: Market Entry Strategy

Presentation inspiration from Elon Musk

Intuit’s Annual Investor Day Presentation 2017

Intuit Case Study

Intuit case study

Intuits ppt

Intuit Case Analysis

Social Media Plan/Strategy Template (created for Intuit)

Intuit Investor Presentation June 2016

Intuit Investor Presentation November 2016

Similar a Social Media Success Strategies

Corporate Trends - Online Marketing Summit 2009

Mike Lewis

Digital winners, Mike Berry, LOTE 2011

hnkonferencie

What you should know about Social Media for corporations” This introductory webinar gives you a comprehensive insight into Social Media for corporations: 1) Cross functional strategy for business improvements 2) More effective way to compete for mind-, and market share 3) Less expensive way to create a better customer experience It is a 60 minute compressed presentation of our 2 month leadership class Social Media in corporations - are you ready?: What do you know about your customers in the social web? Do you know what customers say about you and your brand? Do you know how open your customer base is and therefore how vulnerable you are? How do you identify and work with key influencer? Are you ready if your competitors go after your customers in the social web? Are you able to create a social media strategy? Do you know how to leverage the social web for your support organization? Do you have an idea about ROI and effectiveness of social media? Do you know how to measure improvements and success in the social web? Did you ever consider involving and leveraging your partners? Did it occur to you that the social web may be ideal to compete for mindshare? Do you have enough information to decide whether to ignore or engage? Agenda/Content: The Social Web from a corporate point of view Assessing a company’s social presence Social media as a cross functional model Creating a social media strategy Understanding reporting and analytics tools Dealing with ROI, budget and resource planning Developing an execution plan Building a successful social media organization This is not about tools and how to better use LinkedIn, Facebook, or Twitter. It is about developing and executing a social media strategy for a 500 or 5,000 employee organization and creating a better business experience for customers, prospects and partners. Target Audience: - Business professionals on all levels and all department across all industries. - Social media consultants or consultants entering the social media space.

Social Media Academy Webinar

Society3

Social Business Collaboration Framework For Success - Workshop

Claire Flanagan, MBA

Implementing a Social Media Strategy

HH Tong

20110916 social business agenda

Flávio Mendes

State of the Union of Social Media and Mobile Marketing

Grow Socially, Inc.

interlinkONE and Grow Socially CEO John Foley, Jr. spoke to the DIMA group at the 2012 PMA@CES event in Las Vegas. In this presentation, "Creating a Successful Social Media Campaign", John shared information on how companies in the photo industry can utilize social networks to grow their business. John covers this items such as: - How to create a social media strategy - Finding ways to connect with your audience - Best practices on measuring social media efforts - And more!

Creating a Successful Social Media Campaign (DIMA & PMA@CES)

Grow Socially, Inc.

Introduction to social media course

John Colley

Qualitative Rewards of Social Media - Stephen Jio, Dell

Stephen Jio

Like their peers in retail and media, banks and insurance providers are going through a remarkable transition in how they engage with customers and partners through social channels like Twitter and Facebook. How are they performing? In this webinar, we'll dive into the social performance of the financial services industry, including unique challenges related to compliance and privacy. We'll look at the "Financial Health Index," a data-driven snapshot into the social performance of global financial services brands, first presented In October at Sibos Innotribe in Osaka, the world’s largest financial services conference. Speakers: - Michael (MJ) Jones, VP Technology, Dachis Group - Randy Jacops, VP of Customer Success, SocialWare For the full replay, see the link below: http://social.dachisgroup.com/webinar-social-and-financial-services-replay

Webinar: Social Business and Financial Services, with @DachisGroup @Socialware

Dachis Group

This presentation was delivered as an introduction to a panel on "Open Brands" at the Twitter 140 conference in Mountain View, CA. Representatives from Dominos, JetBlue, Ebay, and Intuit sat on the panel and provided great insights in their corporate use of Twitter. Also, thanks to all the great people who voted for the Open Brand 'unconference' session to make this happen. Presentation Description: Twitter is pushing radical transparency on brand management. Check out recent corporate case studies in Twitter use, and learn key strategies/practices in Social Media. If you've heard me speak before, I added some new content in this presentation specific for the Twitter audience: Twitter-specific case studies and reorganized/focused slides on the key Twitter concepts. Hope you enjoy it!

Open Brands: How Twitter is Pushing Radical Transparency in Brand Management

Earthsite

How does your organization operate in a connected world? Thinking strategically about social media in context with current marketing and sales initiatives. Establishing a cohesive and strategic plan. Determining what fits for your organization. Using social media beyond marketing to create a connected organization. View the recorded webinar by going to http://www.Venntive.com and clicking on the link in the lower left. When you sign up for a 30-day free trial of Venntive, we'll send you the Venntive Tactical Marketing Blueprint.

Survival of the Fittest: Integrating Social Media W/ Sales & Marketing

PersonalHealthCloud

Social Media & Marketing

Kelly Page

Financial Times B2B and Social Seminar

Beyond

APDF Conference May 09

Stephen Randall

Making Facebook, Twitter & Social Networking buzz for Your Business

Nhat Pham

Integrating Testing & Optimization into your Digital Marketing Efforts

kmcroberts

Badgeville Summit, Engage 2012 - CASE STUDY : EMC Gamifies Global ECN Community

Badgeville, Inc.

Social Media, PR and Internal Communications. What are the latest trends in this area? See examples on how Dow Jones helps its customers to understand the complex media landscape and efficiently communicate to its workforce and key external stakeholders. What are the best strategies and techniques to measure and prove the value of corporate communications? What do corporate communicators need to know about social media and what does it mean for the business? How can communicators keep employees informed and engaged in times of continuous change and crisis?

Dow Jones - Social Media, PR and Internal Comms - Webinar, 27 May09

Lars Voedisch

Similar a Social Media Success Strategies (20)

Corporate Trends - Online Marketing Summit 2009

Digital winners, Mike Berry, LOTE 2011

Social Media Academy Webinar

Social Business Collaboration Framework For Success - Workshop

Implementing a Social Media Strategy

20110916 social business agenda

State of the Union of Social Media and Mobile Marketing

Creating a Successful Social Media Campaign (DIMA & PMA@CES)

Introduction to social media course

Qualitative Rewards of Social Media - Stephen Jio, Dell

Webinar: Social Business and Financial Services, with @DachisGroup @Socialware

Open Brands: How Twitter is Pushing Radical Transparency in Brand Management

Survival of the Fittest: Integrating Social Media W/ Sales & Marketing

Social Media & Marketing

Financial Times B2B and Social Seminar

APDF Conference May 09

Making Facebook, Twitter & Social Networking buzz for Your Business

Integrating Testing & Optimization into your Digital Marketing Efforts

Badgeville Summit, Engage 2012 - CASE STUDY : EMC Gamifies Global ECN Community

Dow Jones - Social Media, PR and Internal Comms - Webinar, 27 May09

Más de Fluent Social

Perfect referral-email-mcelhenney

Fluent Social

Socialwiki org-introduction

Fluent Social

Wasting Time on Facebook

Fluent Social

Twitter spammers

Fluent Social

Facebook's 12 deadly sins - john mcelhenney - user-design-ux-ui-interface

Fluent Social

Neo-Facebook - Facebook Simplified

Fluent Social

Defining a Social Media STACK

Fluent Social

What Is A Social Media Strategist Hero

Fluent Social

Más de Fluent Social (8)

Perfect referral-email-mcelhenney

Socialwiki org-introduction

Wasting Time on Facebook

Twitter spammers

Facebook's 12 deadly sins - john mcelhenney - user-design-ux-ui-interface

Neo-Facebook - Facebook Simplified

Defining a Social Media STACK

What Is A Social Media Strategist Hero

Último

Over the Top (OTT) Market Size & Growth Outlook 2024-2030

tarushabhavsar

Welcome to my Personal Brand Exploration Presentation! In this engaging and insightful presentation, I take you on a journey to discover the essence of my professional identity as a digital marketer. Through a blend of visual storytelling and strategic insights, I showcase the key elements that define my personal brand and highlight my unique value proposition in the digital marketing realm. In this presentation, you will: Gain an understanding of the objectives and significance of personal branding in the digital age. Explore the core values, strengths, and passions that shape my professional persona. Witness the creative process behind developing a cohesive visual identity and brand narrative. Learn how I leverage my skills, experiences, and aspirations to create meaningful connections with my audience and stakeholders. Discover the strategic approach I take in aligning my personal brand with industry trends, market demands, and future career goals. Whether you're a fellow digital marketer, a potential employer, or simply curious about the power of personal branding, this presentation offers valuable insights and inspiration. Join me as we delve into the world of personal branding and unlock the potential of crafting a compelling professional identity in today's competitive landscape.

Uneak White's Personal Brand Exploration Presentation

uneakwhite

Falcon Invoice Discounting: Aviate Your Cash Flow Challenges

hemanthkumar470700

Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.

Falcon Invoice Discounting: The best investment platform in india for investors

Falcon Invoice Discounting

The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait

daisycvs

BeMetals Investor Presentation_May 3, 2024.pdf

DerekIwanaka1

Pre Engineered Building Manufacturers Hyderabad.pptx

Roofing Contractor

Buy Verified TransferWise Accounts Buy verified TransferWise accounts online from the world’s best verified sellers. With a fully verified TransferWise account, you can easily send and receive money around the world, making your international transactions fast and efficient. SEOSMMEARTH.COM is your one-stop shop to easily Buy Verified TransferWise account If You Want To More Information just Contact Now: Skype: SEOSMMEARTH Telegram: @seosmmearth WhatsApp:+1(662)7322-662 Gmail: seosmmearth@gmail.com

Buy Verified TransferWise Accounts From Seosmmearth

Buy Verified Binance Account

SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months

IndeedSEO

Paradip CALL GIRL IN70918 19311 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL IN We are Providing :- ● – Private independent collage Going girls . ● – independent Models . ● – House Wife’s . ● – Private Independent House Wife’s ● – Corporate M.N.C Working Profiles . ● – Call Center Girls . ● – Live Band Girls . ●- Foreigners & Many More . Service type: 1.In call 2.out call 3. full Lip to Lip kiss 4.69 5.b-job without Condom 6. Hard Core sex & Much More. 7 Body to Body Touch 8 Kissing 9 Sucking Boobs and More 10 Enjoy by Hand 11 Relax By Oral 12 Sex with Happy Ending • In Call and Out Call Service • 3* 5* 7* Hotels Service • 24 Hours Available • Indian, Russian, Punjabi, Kashmiri Escorts • Real Models, College Girls, House Wife, Also Available • Short Time and Full Time Service Available • Hygienic Full AC Neat and Clean Rooms Avail. In Hotel 24 hours • Daily Escorts Staff Available • Minimum to Maximum Range Available.c al

Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING

pr788182

How to Get Started in Social Media for Art League City

Eric T. Tung

In Indian food and culture, rice is highly esteemed, and the country is among the world's top producers and eaters of rice. As a result, India's rice manufacturing sector is strong and varied, with a wide range of participants, from small-scale farmers to major enterprises. Shree Krishna exports is Best Rice manufacturers in India. We are dealing in all types of rice like organic basmati rice, 1121 basmati rice, pesticide rice, non basmati Rice etc. Read more: https://www.shreekrishnaexport.com/rice-manufacturers-in-india/

Rice Manufacturers in India | Shree Krishna Exports

Shree Krishna Exports

Buy gmail accounts.pdf buy Old Gmail Accounts

Buy Verified Cash App Account

PHX May 2024 Corporate Presentation Final

PanhandleOilandGas

Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...

Falcon Invoice Discounting

Organizational Transformation Lead with Culture

Seta Wicaksana

Power point presentation on enterprise performance management

VaishnaviGunji

Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar Call/Whatsapp:- +971551707352 Girls, Call Girls in Dubai, Dubai Call Girls Service, Indian Call Girls in Dubai, Pakistani Call Girls in Dubai, Independent Call Girls in Dubai, Cheap Call Girls in Dubai, Russian Call Girls in Dubai, Hot Dubai Call Girls I have Used the Service from this agency Yesterday in Bur Dubai Area. The Call Girl was so corporative and Fashionable. She Came Into my hotel room. I got This Dubai Call Girl numbers from Proven Expert so straightway I contacted her. I am so happy after using this agency service. This is highly recommended if you are a visitor in Dubai and you don't have an idea how to get the Call Girls In Dubai. This agency is having a big collection of Indian Call Girls In Dubai and Pakistani Call Girls In Dubai and the best thing about it is they all are verified, staff. Even They have a huge variety of Independent Call Girls In Dubai as well. This agency is holding a confirmed Staff which is a great opportunity for every user in Dubai or any part of UAE. After reading many positive reviews about this company i have decided to give it a chance. I contact on this Call Girl number mentioned in the tittle. The whole process was very transparent and clear. I received the Call Girls photos I chose one of them if I'm not wrong she belongs from Pakistan. She came in my hotel near Al rigga next bur Dubai area. I paid her 2500 aed for 4 hrs. We spent together very good time. She was neat and clean and she was wearing full black dress. I really liked her sense of humor. After the 8 hrs she gave me 30 mins extra for some gossip. i will always remember that Golden Shower. This is how my date ended up. Everything was great. This is called a quality service. I will always consider this Call Girl agency in future. Cheers A good option for practical people. Real girls with real Call Girls photos Dubai. It's social nature if you pay for something you require the best results from it. This same synopsis happened in my case. After many attempts finally I have found an established Call Girls Agency in Dubai. I prefer them to use their Call Girls because they are vaccinated and taking care of hygiene as well. they are clean and have a positive attitude. It was simple for me I was searching Dubai Call Girls Numbers and found this profile on proven Expert. then I contact their Tele caller he suggested Sam in 4 hrs for 2500 and guess what it was lovely moments being with her. Now I do not need to go anywhere or to anyone else. My participation was excellent with them, this is the only approved escorts service in Dubai with tested Call Girls. I am using their services for the last 9 months and they have never deceived me in any way. They have their own chauffeurs who bring the Call Girls in less time in any area of Dubai like Al Barsha, JLT or JBR or even Dubai Investment Park DIP too. I am writing here all after enduring your services in all situations. So confidentl

Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar

allensay1

TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf

believeminhh

Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time Booking Contact Details :- WhatsApp Chat :- +91-7737669865 We offer all types of girls of your choice with space. Our escorts are fully cooperative and understand your needs. All types of call girls like Housewives, College girls,#K09 Russian girls, Muslim girls, Afghani girls, Bengali girls, Working girls, south Indian girls, Punjabi girls, etc. In-Call: — You Can Reach At Our Place in Bangalore Our place Which Is Very Clean Hygienic 100% safe Accommodation. Out-Call: — Service for Out Call You have To Come Pick The Girl From My Place We Also Provide Door-Step Services Hygienic: — Full Ac Neat And Clean Rooms Available In Hotel 24 * 7 Hrs In Bangalore Our Services and Rates: – One Shot — 2500/in call (time ½ hour), 5000/out call Two shot with one girl — 5000/in call (time 1 hour), 6000/out call Body to body massage with sex- 3000/in call (time 1 hour) full night for one person– 8000/in call, 10000/out call (shot limit 4 shot) We are available 24*7 all days of the year

Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time

gargpaaro

Social Media Success Strategies

1. socialmediainnovation group April 27, 2009 at Interactive Austin 09 presented by John McElhenney http://uber.la & @jmacofearth

2.  SocialMedia is the Cluetrain  Be REAL and be REAL TIME  Engage and Reciprocate  Show Up Where the Conversation Is  Beyond Conversation – What’s the ROI?  Personal Brand vs. Corporate Brand socialmediainnovation group © 2009 John McElhenney

5.  Dell's Direct2Dell blog wrote, quot;Now's not the time to mince words, so let me just say it... we blew it.”  Dell also posted its own series of quot;confessions.quot; Number one: quot;Ok, we goofed. We shouldn't have sent a notice. To my earlier point, we appreciate the reminder from the community. Point taken.quot; socialmediainnovation group © 2009 John McElhenney

9. An Online Media Strategy Can Connect More Networks Business A client may need work in additional matters International Consumer Government The full range of services are interconnected socialmediainnovation group © 2009 John McElhenney

10. Lack of an Online Media Strategy Can Hurt You Business International Consumer CORE Competencies not Represented Collectively Government Expertise stays isolated Success in one area may not lead to broader awareness socialmediainnovation group © 2009 John McElhenney

Social Media Success Strategies

Recomendados

Recomendados

Más contenido relacionado

Destacado

Destacado (11)

Similar a Social Media Success Strategies

Similar a Social Media Success Strategies (20)

Más de Fluent Social

Más de Fluent Social (8)

Último

Último (20)

Social Media Success Strategies