The microscope has an affect on your view, conclusions, & actions. Make sure you are using the right tools and seeing everything you need to understand. See the full post here: http://uber.la/2013/10/analytics-microscope/ @jmacofearth John McElhenney Digital Marketing Director - Fluent Social and Search

1. WassUp
Google Analytics
Woopra
JetPack
visitors / page views
new visitors & deep analytics
visitors & pages & referring sites
trending & referrers
top posts & pages
The Analytics Microscope
presented by John McElhenney
2-1-12 www.uber.la
john.mcelhenney@gmail.com
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The microscope has
an affect on your view,
conclusions, & actions.