Presentation by Argus Insights CEO John Feland at the December meeting of the

1. Do You See What I See?
Consumer Reactions to Security Cameras in Home Automation

2. We Analyze the Internet of Humans
COLLECT ANALYZE REPORT TAKE
ACTION
60
50
40
30
20
10
0
Argus Insights
Estimate Based on
Apple’s Actual Q2 Social Metrics
Morgan Stanley
Consensus
© 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 2
7000
6000
5000
4000
3000
2000
1000
0
Qtr1 Qtr2 Qtr3 Qtr4 Qtr1 Qtr2 Qtr3 Qtr4 Qtr1 Qtr2
2011 2011 2011 2011 2012 2012 2012 2012 2013 2013
Millions of iPhones; Billions of dollars in Revenue
Buzz Volume for iPhone Models
Copyright© 2013 Argus Insights, Inc.
• Mobile Phones
• Home Automation (IoT)
• Consumer Electronics
• Wearables
• Telecom Component Suppliers
• Enterprise Software
• CPG and more!
Beat Wall Street
Estimates of iPhone
sales almost every
quarter for three years

3. Argus Insights metrics provide early warning of success and failure
© 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 3
July 25
Fire Phone
Launched
July 28
Argus Insights Blog
Predicts Failure
Sep 8
Amazon Drops Price
to 99 cents,
Consumers Even
More Disappointed
Aug 26
Amazon only sells
35k in first 25 days

4. Dominant Players Are Not The Most Delightful To Consumers
• Dropcam, ArcSoft and
Netgear are delighting
customers the most
• D-Link controls most of the
mindshare but is not
delivering on the promise
to consumers
• Belkin is the lowest ranked
major brand
• Mi Casa Verde is the most
disappointing camera on
the market today
© 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 4

5. High Demand Over The Summer, Dropping And Slowly Ramping Again
• Summer growth driven
by D-Link, Foscam and a
bit by Dropcam
• Dropcam commands a
surprisingly light
mindshare given
Google’s acquisition
• Lowe’s Iris and Pro
Installer Brand Insteon
capture little attention
within this crowded
market
© 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 5

6. D-Link Losing Mindshare while Foscam, Belkin, Samsung and ArcSoft gain
• ArcSoft’s Simplicam has
been the growing leader
over the fall
• D-Link’s connectivity
challenges push frustrated
users to other devices
• Dropcam is surprisingly
consistent, neither gaining
nor losing
• Room for new entrants as
market accelerates into
2015
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7. © 2014 Argus Insights, Inc. Confidential: Do Not Distribute Page 7
Camera

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Connectivity

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Installation/Setup

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Camera Usability

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Night Vision

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Image Quality

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Software/Apps

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Field of View

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Camera Focus

17. Please contact us if you’d like to know more!
http://www.argusinsights.com Twitter: @argusinsights
1-877-992-7487 sales@argusinsights.com