SEO-Optimized Title for Deconstruction of Product/Service Value Innovation
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The document discusses deconstruction and value innovation in products and services. It explores how analyzing business drivers and customer needs can impact how organizations evolve their value propositions. The document provides a framework for deconstructing a product/service by prioritizing attributes, identifying impactful business drivers, benchmarking competitors, and defining goals for improving each attribute based on drivers and benchmarks. An example case application of this framework to a healthcare consensus platform is also included.
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SEO-Optimized Title for Deconstruction of Product/Service Value Innovation
- 1. huntingmammoths.net Deconstruction Product/service value innovation Josep Mª Monguet Updated IV-2017
- 2. huntingmammoths.net “If you want to truly understand something try to change it” Kurt Lewin
- 3. huntingmammoths.net Deconstructed “Tortilla” from Ferrán Adrià (Marc Singla) Creating from deconstruction
- 4. huntingmammoths.net Trencadís. Type of mosaic used in Catalan modernism. Parc Güell from Gaudí Creating from deconstruction
- 5. huntingmammoths.net Creating from deconstruction Flight of the Phoenix, 2004 & 1965
- 7. huntingmammoths.net Alliances Globalization Regulation Technology Demography Competency Values Design & Culture Thinking New markets Needs Katrina Systematic and varied impacts on products/services
- 8. huntingmammoths.net Need (Emotional /Rational) Emotional Qualities Rational Qualities Prices & financing Aesthetics Image & Brand Customer Experience Empathy Security Durability Novelty Specialization Capacity, Logistics & Terms General product/service attributes.
- 11. huntingmammoths.net The impacts Quinary space drivers
- 12. huntingmammoths.net Quinary space drivers Business model Competitive strategy
- 13. huntingmammoths.net Infraestructura Operativa Plataforma Comercial Alianzas Relaciones Clientes Estructura de Costes Flujo de Ingresos Capacidades Esenciales Arquitectura (Recursos/ Procesos) Segmentos Clientes Canales Distribución Proposición de Valor al Cliente Resultados Oferta Business model framework
- 14. huntingmammoths.net Quinary Drivers Essential drivers Technical Commercial Attributes Integrative Thinking Leadership and values Trends Cool hunting Differential of design Technology acceleration Embedded services Consultative selling Prices & financing Aesthetics Image & Brand Novelty Customer Experience Empathy Specialization & Line Capacity, Logistics & Distribution Security & Durability Quinary drivers
- 16. huntingmammoths.net Understand the role of business drivers and its impact on the evolution of a particular value proposal (product-service). Objective
- 17. huntingmammoths.net 1 2 3 Analysis Benchmark Change Prioritize and weigh the attributes of a product/service & identify the drivers that impact most. Identify top p/s or firms as a reference for each one of the attributes of the p/s. Define a principal goal per attribute, referent and driver. Tasks
- 18. huntingmammoths.net Attributes* Cost (C ) [ 1 to 10]** Value (V ) [1 to 10] ** Weighted value WV = C x V Prices & financing Aesthetics Image & Brand Novelty Customer Experience Empathy Specialization & Line Capacity, Logistics & Distribution Security & Durability * Reorder the drivers according to the ranking from major to minor weighted value ** Total sum of costs and total sum of values must be 10. Tasks 1. Analysis (a). Prioritize and weigh the attributes of a product/service.
- 19. huntingmammoths.net Tasks 1. Analysis (b). Identify the drivers that impact most over the p/s. Use the table to collect the votes of all the participants in the practice Business Drivers Fundamental Technical Commercial Attributes Integrative Thinking Leadership and values Tendencies Different. design Technology acceleration Embedded services Consultative selling Prices & financing Aesthetics Image & Brand Novelty Customer Experience & Empathy Specialization & Line Capacity, Logistics & Distribution Security &Durability
- 20. huntingmammoths.net Tasks 2. Benchmark. Top p/s or firms as references for the attributes of the p/s Attributes Top referent (10) Position (1-10) Prices & financing Aesthetics Image & Brand Novelty Customer Experience Empathy Specialization & Line Capacity, Logistics & Distribution Security & Durability
- 21. huntingmammoths.net Attributes Driver Referent Goal Prices & financing Aesthetics Image & Brand Novelty Customer Experience Empathy Specialization & Line Capacity, Logistics & Distribution Security & Durability Tasks 3. Change. Define a principal goal per attribute, referent and driver. Establish and justify the goals for each attribute in relation with drivers and referents.
- 23. huntingmammoths.net Attributes* Cost (C ) [ 1 to 10]** Value (V ) [1 to 10] ** Weighted value WV = C x V Research 10 4 30 Image & Brand 3 2 6 Flexibility & Adaptability 6 10 60 Usability 5 7 35 Capacity 1 3 3 Distribution 2 1 2 Training 3 3 9 * Reorder the drivers according to the ranking from major to minor weighted value ** Total sum of costs and total sum of values must be less than 30 and only one 10 Tasks 1. Analysis (a). Prioritise and weigh the attributes of a product/service.
- 24. huntingmammoths.net Tasks 1. Analysis (b). Identify the drivers that impact most over the p/s. Business Drivers Fundamental Technical Commercial Attributes Integrative Thinking Leadership and values Tendencies Different. design Technology acceleration Embedded services Consultative selling Flexibility & Adaptability * Usability * Research * Training * Image & Brand * Capacity * Distribution *
- 25. huntingmammoths.net Tasks 2. Benchmark. Top p/s or firms as references for the attributes of the p/s Attributes Top referent (10) Position (1-10) Flexibility & Adaptability Amazon 4 Usability Doodle 7 Research X Space 4 Training Ikea 4 Image & Brand Apple 1 Capacity Google 2 Distribution Udacity 1
- 26. huntingmammoths.net Attributes Driver Referent Goal Flexibility & Adaptability Design Amazon Offering the right service Usability Trends Doodle Understanding of users needs Research Integrative thinking X Space Focusing on the appropriated challenge Training Consultative selling Ikea Systematise the learning process Image & Brand Leadership & values Apple Synthesis of our brand Capacity Technology Google Improving technical capabilities Distribution Embedded services Udacity Connect with partners Tasks 3. Change. Define a principal goal per attribute, referent and driver.