JLM_Lulea_Project_Meeting_Web20_300609_Web

1. SAVE ENERGY
Project Meeting – Luleå, June 30, 2009
Web 2.0 Dissemination
José Luiz Moutinho

2. "If
you cannot convince them,
confuse them. “ - Harry S. Truman
(1884-1972), 33rd US President

3. The first node on ARPANET at University California Los Angeles (UCLA) on the 2nd of September 1969. (Source:
"Casting the Net", page 55, from
http://personalpages.manchester.ac.uk/staff/m.dodge/cybergeography//atlas/historical.html)

4. The first four nodes on ARPANET. By the end of the year 1969 there are four nodes on the "ARPA NETWORK", as shown
in schematic above. These were University of California Los Angeles (UCLA), University of California Santa Barbara
(UCSB), University of Utah and the Stanford Research Institute (SRI). (Source: "Casting the Net", page 56, from
http://personalpages.manchester.ac.uk/staff/m.dodge/cybergeography//atlas/historical.html)

5. Source: Britt, (200&) Partial map of the Internet based on the January 15, 2005 data.
http://upload.wikimedia.org/wikipedia/commons/d/d2/Internet_map_1024.jpg

6. Density of links is sometimes more
important than the number of nodes
Illustration: http://w w alrus.com
w .w

7. Web 2.0
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8. Microblogging Weblogs Social Bookmarking
Wikis Virtual Worlds Social News
Social Networking
Tourism 2.0 RSS Feeds
Videos & Photos Professional Networking
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9. Strategy: From Edge to Core
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11. Conceptual Architecture
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12. Good Enough
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13. Innovative Approach
Web 1.0 / Closed Innovation Web 2.0 / Open Innovation
Glossary Wikitionary
Knowledge Repositories Wiki / Wikimedia
Ontology / Categories /Hierarchy Folksonomy
Technology-driven R&D Early Adopters / Early Markets
Requirements Co-creation
Broadcast Viral Marketing / FOAF Networks
Business Models Decided Internally User-generated Business Models
Advertisement Word of Mouth
Reading / Lectures Writing / Conversation
Client-Server Peer-to-Peer
Services Sold Over the Web Web Services
Structured, Linear, Geometric Non-Structured, Non-Linear
Metaphores
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14. Objectives
• Disseminate information about SAVE ENERGY
• Provide services for internal / external users
• Foster socialization among partners / associates
• Support SAVE ENERGY Communities
• User-generated content knowledge hubs:
– Energy Efficiency
– Real Time Information
– Serious Games
– Behaviour Transformation
– Web 2.0 Dissemination
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24. Long Tail
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25. Today
• Hands on workshop on Web 2.0
– Register
– Explore
– Generate content (upload your avatar, complete your
profile, start your blog, upload photos, …)
– Give feedback about the Portal, the Community Portal
and the Web 2.0 tools.
• Understading the differences between public,
community and private content is critical.
• Member Get Member strategies depends on
proactive participation and collaboration.
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26. Ideas for new contents
• Database with information regarding companies
selling/providing enrgy efficient
products/services
• Database with information about National/Cross-
Border/European funding programmes
• Online form to communicate dissemination
activities. The information flow will be
moderated by Lauri and published on the Web.
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27. Programme for Today
• Web 2.0 Tools
– Register, participate on groups, upload and share
content in Vimeo, YouTube, SlideShare, Twitter, Flickr,
MixxIt, Scribd and Facebook.
• Web 2.0 Dissemination
– http://www.ICT4SaveEnergy.eu/
– http://Community.ICT4SaveEnergy.eu/
– http://Kb.ICT4SaveEnergy.eu/
• Those who already know how to do it (probably
better than I do…) will help me in the tutorial
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28. Thanks!
Jose Luiz Moutinho / jmoutinho@gmail.com
http://www.ict4saveenergy.eu