Presented at the Student Village insights breakfast by Angus Robinson - Native

1. Student Village Breakfast/ 14.04.2011

2. Section 1 2 Student village breakfast Digital evolution

3. Digital evolution Over the past fifteen years, the Internet has evolved from being “just another media channel” to fundamentally redefining the relationship between consumers and brands. 3 Student village breakfast

4. Evolution in Interaction There are new ways to interact with technology, and it is becoming an expected norm. 4 Student village breakfast

5. 1.0 editorial During the nineties, the web was primarily a publish and browse medium with no mobile elements 5 Student village breakfast

6. 2.0 social The web has become a blackboard on which everyone is invited to make their mark and this extends deeply into the mobile environment. 6 Student village breakfast

7. Size, Speed, Form, Connectivity, power, smartness, cost It is no longer about ‘phones’. It is about connectivity and the ability to communicate. The individual device becomes less important and the network of connected devices emerges. 7 Student village breakfast

8. Stats overload Native Credentials Presentation to Standard Bank 8 The average smartphone user has downloaded approximately 60 apps. Over 450k apps have been published by end 2010. 18bn app downloads are predicted for 2011. A total of 185bn will have been downloaded by 2015 Revenue from apps in 2010 was $5.2 and will grow to $15bn in 2011 Free Downloads account for 81% in 2011

9. Stats overload, v2 Native Credentials Presentation to Standard Bank 9 There are 5bn mobile connections worldwide, this will grow to 6bn by the end of 2011. In developing markets, a 10% growth in mobile penetration can lead to a 1.2% real GDP growth. Global installed base of smartphones grew by 44% year-on-year There are 18 LTE rollouts underway, with another 184 planned. There is a 10 fold increase in connectivity speeds with every generation of mobile technology - ie 4G is 10x faster than 3G, and in 5-6 years, 5G will be 10x faster than 4G. 90% of mobile data traffic will be generated by mobile video consumption

10. approach to customers & company systems Its time to plan for a single view of and consistent experience for customers. We need staff that are as connected and aware as your customers. It’s a future that is devolved. Student village breakfast 10

11. Section 2 11 Student village breakfast A simple Principle

12. unexpected expected surprising timeous profiled segmented targeted contextual VALUE + RELEVANCE = ENGAGEMENT purchasing affinity contribution participation sharing 12 Student village breakfast exchange exchange information leads utility entertainment utilitainment reward

13. BMW Snow Tyres 13 Student village breakfast

14. unexpected expected surprising timeous profiled segmented targeted contextual VALUE + RELEVANCE = ENGAGEMENT purchasing affinity contribution participation sharing 14 Student village breakfast exchange exchange information leads utility entertainment utilitainment reward

15. Standard Bank Matric Results Be useful and involved before trying to sell your goods. 15 Student village breakfast

16. unexpected expected surprising timeous profiled segmented targeted contextual VALUE + RELEVANCE = ENGAGEMENT purchasing affinity contribution participation sharing 16 Student village breakfast exchange exchange information leads utility entertainment utilitainment reward

17. Mini stockholm 17 Student village breakfast

18. unexpected expected surprising timeous profiled segmented targeted contextual VALUE + RELEVANCE = ENGAGEMENT purchasing affinity contribution participation sharing 18 Student village breakfast exchange exchange information leads utility entertainment utilitainment reward

19. Section 3 19 Our view of the future Student village breakfast

20. The world is your canvas, canvas your world 20 Student village breakfast

21. Some final thoughts Native Credentials Presentation to Standard Bank 21 Cannot make a viral campaign Cannot polish a t*rd Be genuine & provide value Don’t taint great ideas with your views or habits Think about game mechanics Real world and digital worlds are meeting