This document discusses emotional intelligence (EQ) and its importance for leadership success. It summarizes research finding that 85% of financial success is due to soft skills like communication, negotiation and leadership abilities rather than technical knowledge alone. Additionally, people prefer to do business with those they like and trust. The document then explores four key areas of EQ capabilities and provides a simple definition of EQ. It discusses how one's upbringing and experiences shape their EQ development. Building self-awareness, getting feedback, and practicing new behaviors are recommended to improve EQ. EQ is positioned as an important part of one's personal brand.