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Which Audience? Strategy Development for Non Profit Organisations

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Joanne Jacobs
Joanne Jacobs

Keynote for the Not For Profit Conference in November 2010 http://www.wearetechmap.com/index.php/conferences/conference-nfp/

Tecnología
1 de 37
Which audience? Matching Digital Media Strategies with Non-Profit Audiences Joanne Jacobs Social Media Expert Consultant Email: joanne@joannejacobs.net Twitter: joannejacobs Phone: (+44) 07948 318 298 Image source: http://www.flickr.com/photos/frankenhut/2718407067/
Scope of the presentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Defining audiences ,[object Object],[object Object],[object Object],Image source:
Donors/Volunteers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Donors/volunteers ,[object Object],Image source:: http://www.flickr.com/photos/richardstowey/118272308/
Corporate partners/supporters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Corporate partners/supporters MARKETING Image source: http://www.flickr.com/photos/irsein/5144677794/
End consumers/beneficiaries ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
End consumers/beneficiaries PROFILE & ACTION Image source: http://www.flickr.com/photos/doctorow/2496308570/
Audience characteristics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What do audiences need to know? ,[object Object],[object Object],[object Object],Image source: http://www.flickr.com/photos/dbaron/311474707/
How do audiences want to interact? ,[object Object],[object Object],[object Object],[object Object],Image source: http://www.flickr.com/photos/markhillary/1347412899/
Meeting audience needs/wants ,[object Object],[object Object],[object Object],Image source: http://www.flickr.com/photos/jvoss/40789803/
Case studies in NFP interaction ,[object Object],[object Object],[object Object],[object Object],Image source: http://www.flickr.com/photos/renneville/2731220043/
Unicef ,[object Object],[object Object],[object Object],[object Object],[object Object]
Unicef homepage, rich media
Unicef: Facebook, twitter
Unicef: Blog
Unicef: Summary ,[object Object],[object Object],[object Object],[object Object],[object Object]
WarChild ,[object Object],[object Object],[object Object],[object Object],[object Object]
War Child home
War Child Facebook, Twitter
Warchild Community, YouTube
Warchild summary ,[object Object],[object Object],[object Object],[object Object],[object Object]
Oxfam ,[object Object],[object Object],[object Object],[object Object],[object Object]
Oxfam home, news
Oxfam Facebook
Oxfam Youtube, Twitter
Oxfam summary ,[object Object],[object Object],[object Object],[object Object],[object Object]
Greenpeace ,[object Object],[object Object],[object Object],[object Object],[object Object]
Greenpeace home, social media
Greenpeace Blog, YouTube
Greenpeace Facebook, Twitter
Greenpeace summary ,[object Object],[object Object],[object Object],[object Object],[object Object]
Refining strategies ,[object Object],[object Object],[object Object],Image source: http://www.flickr.com/photos/mehulantani/4281746510/
Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Index of images used ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Which Audience? Strategy Development for Non Profit Organisations