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RECIPE	
  FOR	
  THE	
  
PERFECT	
  
CONTENT	
  
STRATEGY	
  
	
  	
  	
  	
  	
  JUST	
  ADD	
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THE	
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AND	
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  END	
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THEY	
  ALSO	
  NEED	
  STRUCTURE	
  
DATA	
  
IDEAS	
  
PLAN	
  
ACTION	
  
RESULTS	
  
STEP	
  1	
  >	
  DATA	
  
0%
5%
10%
15%
20%
25%
30%
13-18
 19-24
 25-34
 35-44
 45-54
 55-64
 65+
Audience Split By Age
SOCIAL	
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SEARCH,	
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SURVEYS	
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PERSONAS	
  
MR	
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TIME	
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DISPOSABLE	
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ASHWORTH	
  
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INHERITED	
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INVESTOR.	
  
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SETTING	
  
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GOOGLE	
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MAKE	
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 STEP	
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On the Edge Manchester 2013