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GXYSEARCH. JOB SEEKING ADVICE. A marketing-orientated approach to identify and secure the job you want.
GOAL FOCUS. ,[object Object]
What are your priorities? Start from your dream job and work backward.
Ask yourself, What do I need in order to get me where I want to go?,[object Object]
CHALLENGE ONE. Demonstrating that you can add value. ,[object Object]
How can you get experience with full time study commitments:
work experience, volunteer work, part-time work within the industry, entering competitions, social media (particularly through marketing networks i.e. posting blog comments, twitter connections) etc.
Understand what your customer needs.
Getting top marks at uni is great but at the end of the day, you need to understand what your potential employer needs, and then demonstrate you have the ability to solve their problem. ,[object Object]
SUGGESTION: READ THIS BOOK.
CHALLENGE TWO. Standing out from your competitors. ,[object Object]
Think of it like it’s your advertising campaign.
Apply principles of marketing- remember your target market.
Be creative- think outside of typical formats- i.e. ONLINE.
Include a digital folio.
Think – WHAT MAKES YOU GREAT?
What can you do better than anybody else?
What is your competitive advantage?
Make your resume easy- in general, resumes will be looked at- not read. Don’t expect your resume to be read start-to-finish.

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GXYSearch: job seeking advice

  • 1. GXYSEARCH. JOB SEEKING ADVICE. A marketing-orientated approach to identify and secure the job you want.
  • 2.
  • 3. What are your priorities? Start from your dream job and work backward.
  • 4.
  • 5.
  • 6. How can you get experience with full time study commitments:
  • 7. work experience, volunteer work, part-time work within the industry, entering competitions, social media (particularly through marketing networks i.e. posting blog comments, twitter connections) etc.
  • 8. Understand what your customer needs.
  • 9.
  • 11.
  • 12. Think of it like it’s your advertising campaign.
  • 13. Apply principles of marketing- remember your target market.
  • 14. Be creative- think outside of typical formats- i.e. ONLINE.
  • 16. Think – WHAT MAKES YOU GREAT?
  • 17. What can you do better than anybody else?
  • 18. What is your competitive advantage?
  • 19. Make your resume easy- in general, resumes will be looked at- not read. Don’t expect your resume to be read start-to-finish.
  • 20.
  • 21. Have a blog – document your marketing journey. Make your blog your live work book. What have you learned / observed? Where have you seen sucessful campaigns?
  • 22. If not your own blog- comment on others. Engage with brands. Experience them.
  • 24.
  • 25. Wrap your message around the industry.
  • 26. Look at the lives of professionals / experts in the industry- what professional memberships do they have? what functions do they attend? how do they continually improve and develop- emulate them.
  • 27.
  • 28.
  • 29. Ask yourself, where do I want to work?
  • 30. Who is the decision maker I need to speak to?
  • 31. How can I get to them?
  • 32. Go aggressively after you target.
  • 33. 6 degrees of separation.YOU ARE HERE NEXT DOOR NEIGHBOUR NEXT DOOR NEIGHBOUR’S, OLD BOSS
  • 34.
  • 35. However, if you keep up a regular touch system
  • 36.
  • 37.
  • 38.
  • 39.
  • 40. Look at the companies website- know their competitors websites- learn about the company and it’s competitors.
  • 41.
  • 42.
  • 44. AN INSPIRATIONAL MESSAGE. “Hey, Class of 2009: you are going to have to figure out what it means to be a human being on earth at a time when every living system is declining, and the rate of decline is accelerating…. Basically, the earth needs a new operating system, you are the programmers, and we need it within a few decades…. There is invisible writing on the back of the diploma you will receive, and in case you didn’t bring lemon juice to decode it, I can tell you what it says: YOU ARE BRILLIANT, AND THE EARTH IS HIRING” Commencement Address by Paul Hawken, University of Portland, May 3rd, 2009