Jakob le Fevre from JOB2SEA is doing a presentation about how JOB2SEA have used social media to establish presence in the market.

1. JOB2SEA Seminar 20-11-2012:
Hvordan JOB2SEA gik fra 1200 til 40.000 besøg per måned på under to år
Udvikling af et digitalt online univers, status på JOB2SEA samt gennemgang af
de muligheder virksomheder har for at spare penge og tid.
Jakob le Fevre
Managing Partner
JOB2SEA

12. JOB2SEA og Sociale Medier:
• Wordpress Blog
• Facebook page – More than 1.400 followers
• YouTube Channel
• Twitter Account
• LinkedIn company page – close to 1.000 followers
• LinkedIn Groups - total more than 20.000 members
• JOB2SEA
• JOB2SEA Singapore
• JOB2SEA Norway
• JOB2SEA Germany
• JOB2SEA Netherland
• Nordic Maritime
• MARPRO – Maritime Professionals
• MDO – Marine Deck Officers
• Member of 50 maritime relevant groups on LinkedIn – total more than 80.000 members

13. Google Pagerank
PageRank is a link analysis algorithm,
named after Larry Page and used by the
Google Internet search engine, that
assigns a numerical weighting to each
element of a hyperlinked set of documents,
such as the World Wide Web, with the
purpose of "measuring" its relative
importance within the set.
How to increase page rank
Page Rank is one of the important factor in
Google's SERP rankings. To increase page
rank of a site get back links from the
relevant niche sites having high PR. Where
links from the relevant niche sites helps in
getting good rank in SERP, there the back
links from the high PR sites help in
attaining high Page rank.

14. Google Pagerank
Pagerank 0-2: Any websites between a Pagerank of 0 to 2 are
considered as new websites just starting out in the industry. Any
sites that is cached by Google in its initial days are given Pagerank
of 0 and later in the first Pagerank update they can be qualified for
the Pagerank 2. Most new sites which gain a sustainable amount
of backlinks within its preliminary stage can also receive a higher
pagerank from Google.
Pagerank 3-6: Any established sites which has proven its
performance and already have some good back links falls into this
category. Most websites that are about 10-12 months old and with
back links can get a Pagerank of 3-6
Pagerank 7-10: Any websites that has a Pagerank 7 or above can
be considered as the industry leader of that niche. You can find
very few sites gaining a Pagerank of 7 and above as it takes good
amount of time and some established technique to get a Pagerank
above 7.

15. Google Pagerank
Why is it so important?
Pagerank can be vital for any
website that depends on traffic
from Search Engine. You will
be ranked higher than another
sites if you have a good
pagerank. So, think today and
start working on building
pagerank to get better
exposure on Search Engine
rankings.

17. Minimum gratis web tjeckliste:
Har firmaet en LinkedIn page?
Er company page opdateret med f.eks. Produkter?
Har firmaet en Twitter konto?
Har firmaet en facebook company page?
Har firmaets hjemmeside socialt medie deleknapper?
Har firmaet styr på hvordan man bruger:
Google Adwords
Facebook ads og promoted status
LinkedIn ads
Hvad er Google PageRank?
Kør en gratis analyse på www.woorank.com
Kør en gratis analyse på www.alexa.com

18. Social Business
Social Business is a journey, not a destination. It’s a marathon, not a
sprint. This is not something that should come across as a major
surprise. Customer behavior has changed, so businesses must also
change. The future of business is the Social Business.
Old school company: 2012:
Example of company evaluation website:
http://www.glassdoor.com/Reviews/maersk-reviews-SRCH_KE0,6.htm

19. Alder – Sociale Medier:
Google – 14 år
LinkedIn – 9 år
Facebook – 8 år
YouTube – 7 år
Twitter – 6 år
Hvis der skal opnås noget skal firmaet holde sig konstant
opdateret. F.eks. her: http://mashable.com/

20. JOB2SEA on You Tube
http://www.youtube.com/watch?v=9ZwmZfMtkTw&featur
e=plcp

21. Thank you for watching
Please link up
www.linkedin.com/in/lefevre