2. What is Strategic Planning ?
A systematic process of envisioning a desired
future, establishing goals and objectives and
specific course of actions to achieve them.
A process of determining what the organization
intends to be in the future and how it will get
there.
Where you
are now
Where you
want to be
strategies
3. Importance of Strategic Planning
SNAPSHOT
ROADMAP
Provides the organization with needed
information as to its progress
DASHBOARD
7. Components of a Strategic
Planning ?
Where you
are now
Where you
want to be
strategies
1. Strategic Direction
2. Assessment
4. Departmental Objectives and Plans
DEPT A DEPT B DEPT C DEPT D
2021
2019
2020
2018
2022
5. Performance Evaluation
3. Organizational Objectives
8. Strategic Direction
• A plan that provides overall direction for an
organization and a framework for decision making
STRATEGIC DIRECTION
VISION
MISSION
9. An aspirational
description of what an
organization would like
to achieve or
accomplish in the mid-
term or long-term
future. It is intended to
serve as a clear guide
for choosing current
and future courses of
action.
10. A written declaration
of an organization’s
core purpose and
focus that normally
remains unchanged
over time.
12. Where you
are now
Where you
want to be
strategies
2020
2018
2019
2017
2021
ROADMAP TO SUCCESS
13. Internal Issues:
Values, culture, knowledge and
performance of the organization
Understanding the Organization and its
context
THE ORGANIZATION
Purpose and
Strategic
Direction
Ability to achieve
intended results
Mission & Vision
• Determine internal
and external
issues
• Monitor and review
information on
internal and
external issues
• EXTERNAL ISSUES
Legal, technological,
competitive, market ,
cultural, social &
economic
environments
• The organization will
have a better
understanding of its
purpose and its
ability
• Consideration of
changes and trends
that surrounds it
• Better prioritization
of its resources
VALUE ADDING
14. SWOT Analysis
• is a framework for identifying
and analyzing the internal and
external factors that can have
an impact to the organizational
goals and objectives.
Advantage:
•Easy to understand
•Applicable to any type
of organization
Drawback:
•Need to be analytical
& specific
•Can be biased on
weaknesses
Strengths
Areas you do well or
advantages of your
organization
Opportunities
External factors that may
contribute to your
organization & can build up
your strengths
Weaknesses
Areas to be improved
Threats
Potential problems caused
by external factors that
your organization may face
INTERNAL EXTERNAL