In her Facebook 2015 webinar, Mari Smith, a leading expert and trainer on Facebook best practices, revealed growing trends for Pages in the new year.

1. Facebook Trends for 2015

2. In her recent Facebook 2015 webinar, Mari
Smith, a leading expert and trainer on
Facebook best practices, revealed growing
trends for Pages in the new year. Here's a
summary of the trends she discussed:

3. 1. Post More Video vs. Static Photos
• Videos are shared twelve times more often than
photos or links on Facebook. Show off your
expertise, products, services or just your
personality! Consider how you can incorporate
educational, informational or entertaining
videos into your social media strategy.

4. 2. Business Pages: Post More Links
• Not long ago, links were out of favor with
Facebook. Now native links are being given
priority! Pasting a url into the Facebook status
box will automatically create a post that will grab
that page's headline, photo and
description. Post those links and drive more
Facebook traffic to your blog and web site
pages!

5. 3. Focus on Adding Value
• Smith suggests that the best use of Facebook is
to engage a small, targeted, engaged community.
How can you add more value to a highly focused
audience?

6. 4. More Personal and Personalized
Content
• Consider how you can personalize your brand to
make stronger connections with clients and
prospects. Smith suggests posting selfies, short
videos about employees or interesting 'behind
the scenes' content. How can you tell your story
in order to add value for your target market?

7. 5. Facebook Advertising
• Facebook's ad-related services provide a way to
reach a targeted segment with a customized
message at a budget that you
determine. Expand your audience by allocating
funds for Facebook's targeted advertising.

8. 6. Better Ad Targeting
• Facebook will now use login data to allow
marketers to track users' activity on the Web.
Facebook hasn't disclosed all the details but this
new ad platform will help marketers make ads
relevant to the right people.

9. 7. More Creative Facebook Integration
• While you probably have a Facebook icon on
your web site that links to your Facebook Page,
have you considered embedding a 'Like Box' so
visitors can click and Like right from your Page?

10. 8. Organic Reach
• 94% of your Facebook Fans don't see your
content. Ouch! Smith says that in order to
increase your reach try mixing things up! Test
posting outside business hours, mix up post
frequency (try posting less), test post length,
include @tags of other pages and repost your
most popular posts.

11. 9. Free Content
• Smith notes that one of the biggest marketing
trend is to capture leads by giving away low end
content such as free webinars, white papers,
reports, etc. on Facebook. Then create a
campaign to turn those captured leads into new
customers!

12. Read more on my blog:
http://www.whymarketingmatters.blog
spot.com/