1. Paying Attention
JORGE OCHOA
CRASH ON CREATIVITY
DATE: 10/30/12

2. This was an interesting exercise since I know I
need to pay more attention. I visited five stores
one supermarket, Starbucks, two women’s
intimate clothing stores Victoria Secret and
Soma, Brookstone and Apple. I noticed different
things I have missed before some of them good
and some of them no so good.

3. The Good
•The store smells good fruits and flowers
•Customer service desk name was changed
to Solution Center
The Negative
• Store did not draw me in
•The store is not inviting is boring
• Employees are impolite didn’t engage
until the end in the cashier

4. Starbucks is always inviting:
• The floors, the green color of the
walls, the low lighting
• The smell of coffee, the music
• I noticed a strong smell of the
“Pumpkin Spice latte”great way to
sell a seasonal product
•People felt good inside some in
their computers, others in groups
doing business, others just
chilling.

5. Victoria secret:
• Had a big open door,
• You could see the letters
love Pink
• The clothes are more for
younger clientele
•The place had posters of
the most beautiful models
•Sales associates were shy
when I asked questions
•Sales people in their
twenties

6. Soma:
•I noticed a small door
• More discrete clientele
•light white color walls
•Clothes’ designs were
more directed to mature
clientele
• The sales people
engaged with me instantly
•The personnel were in
their forties

7. •Brookstone is a store of
electronic gadgets , massage
chairs, and other interesting
products
• focuses on display for
customers to have real hands-
on shopping experience, being
able to try out every product
before making a decision.
•The personnel were friendly
and engaged right away
•Great place, to try and buy
interesting products.

8. Apple is one of my favorite
stores
• It is interesting,always
inviting
•I noticed the displays of the
iphone5 and the MacBook Pro
• The place was nice and clean
•Apple stores have I think more
sales personnel per customer
than any other store.
•They serve different clientele
business ,children, teens, etc.
•The only thing I don’t like is
that sometimes is too crowded.

9. Thank you