DOWNLOAD MY SLIDES FOR FREE: https://imanageproducts.com/speaking-at-devtalks-bucharest-in-june/ Talk from DevTalks Bucharest in June 2018 discussing what it means to be a good product manager in 2018, psychological safety and ethics Transcript: https://imanageproducts.uk/2018/06/11/64-good-product-management/

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GOOD PRODUCT
MANAGEMENT
DEVTALKS BUCHAREST, JUNE 2018
@JOCKBU
JOCK BUSUTTIL
PRODUCT PEOPLE LIMITED

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Once upon
a time ...
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The Entry of the Animals into Noah's Ark – Brueghel / The J. Paul Getty Museum

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Nimrod and his Companions Venerating Fire – Unknown / The J. Paul Getty Museum

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The Harvesters – Bruegel / Rogers Fund, 1919

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Prometheus Carrying Fire – Cossiers

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Prometheus – Rombouts / KMSK Brussel

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So no real
winners, then
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Today’s Modern Day Problems Depicted – Steve Cutts

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We hide from
scary, messy
human stuff
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EMOTIONS
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Photo credit: Anonymous

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Photo credit: Shutterstock

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24. The most valuable
form of communication
is face-to-face. E-mail
and texting are the
least valuable.
ALEX PENTLAND
PROFESSOR AND DATA SCIENTIST,
MIT, USA
Photo: MIT

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Photo credit: Legendary / Industrial Light and Magic

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These are all
defences
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So, why do we
do this?
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Photo credit: Bigstock

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Photo credit: iStockphoto/Getty Images

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We crave human
interaction, but need
psychological safety
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Psychological safety
When you feel safe in front of
your team to:
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make mistakes
take risks
speak your mind
be creative
be vulnerable
be curious

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So we find a
safer way to
interact
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Photo credit: My Classic Car Garage

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People fear the day
when technology rises
up against them
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No vendetta,
no agenda
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Photo credit: Microsoft

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Picture credit: Frank Lantz

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An AI is only as
good as the task
you set
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A machine will adopt
the biases of its
training data
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We have to take
care with how we
train our machines
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THE OLD WAY
Credit: Government Digital Service

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THE NEW WAY
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Credit: Government Digital Service

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We also have to
anticipate abuses
of our products
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Ethical product
management
@JOCKBU

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Three ethical
dilemmas
Pick up your RED
and GREEN cards
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Photo credit: Target

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Photo credit: Motor1.com

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Photo credit: Google

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7 ways to think
more ethically
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User safety
@JOCKBU
#
1

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User privacy
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#
2

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User security
@JOCKBU
#
3

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Sensitive
information
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#
4

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Informed
consent
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#
5

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Inferred
information
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#
6

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Minimal extent
and duration
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#
7

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Your challenges
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72. COPYRIGHT © 2012–2018 PRODUCT PEOPLE LIMITED ● IMANAGEPRODUCTS.UK ● PRODUCTPEO.PL
Provide
psychological
safety for your
team
@JOCKBU

73. COPYRIGHT © 2012–2018 PRODUCT PEOPLE LIMITED ● IMANAGEPRODUCTS.UK ● PRODUCTPEO.PL
Create successful
AND ethical
products
@JOCKBU

74. COPYRIGHT © 2012–2018 PRODUCT PEOPLE LIMITED ● IMANAGEPRODUCTS.UK ● PRODUCTPEO.PL
Be more human
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76. THANKS!
INTERIM PRODUCT MANAGEMENT
WWW: productpeo.pl
BLOG: imanageproducts.uk
@jockbu amzn.to/2tnHacR