Jodi Rudick

1. and Cool Tools 2019
Jodi L. Rudick, MAS
Slides posted at: https://www.slideshare.net/jodirudick
Go to www.littleredsbigideas.typepad.com to download a
complete list of resources discussed in this session
Please feel free to fire up your phone, tablet or computer and
play along…

2. A few notes before we begin…
• Jodi Speak
• Feel free to play on your own device
• PowerPoint Screen Shots online along with lots of other resources
at my blog
• Screen Shots will give overview of site
• Note those sites you want to visit online
• Today or tonite
• Later (When?)
• You will be familiar with some of the apps
• This presentation feature Marketing Communications Apps
• Many Other Awesome Apps Sessions
• Social Media Marketing Overview Only
• You will feel overwhelmed. It’s totally normal!
• LET’S GO!

5. In Plain English (Common Craft) – You Tube Videos

6. Must Explore Sites

7. TechSoup – Nonprofit Tech Marketplace for FREE or deeply discounted

8. Google Tools
• Google Scholar – Go deeper
• Google Trends – what’s hot
• Google Alerts – searching while you sleep
• Google Translate – For diverse communities
• Google Forms – Gather information
• Google Docs, Sheets, Calendars – Share, live editing, terrific for teams
• Google Ad Grants - $10,000/month in free Google Adwords for
qualifying charities/non profits.
• “Governmental entities and organizations, hospitals and medical groups,
schools, academic institutions and universities are not eligible for Google for
Nonprofits, but philanthropic arms of educational institutions are eligible.”

9. Google Tools – Google Alerts

10. Discuss this...
What are the awesome
apps you are using to
make your job easier?
(not mobile apps, but
computer apps)

11. Meetup Find, Create and Attract Groups

12. What’s happening in …?

13. Meetup Search: Golf, 92010

14. Meetup Search: Golf, 92010

16. FaceBook
I want FaceBook to be what
the telephone once was.
Everyone will use it.
Everyone will need it.
– Mark Zuckerberg, Facebook Founder, Newsweek Magazine
Discuss… Has he succeeded?

17. 2010 2018

18. #nrpa – hashtags connect conversations

19. Find, Connect and Support Your Target
Audience

20. Thanks, Congratulate

21. Monitor Opinions, Discussions and Gather
Input

22. Why comment
• Announce related
activities
• Goodwill
• Connect
• Congratulate
• Express thanks
• Show compassion
• Offer help
• Share ideas
• Sell a solution
• Don’t SPAM

23. Three Facebooks Musts for 2019
• Facebook Events
• Tag, tag and tag
• Analytics – know what’s going on
• Facebook Live (Amp up your video)

24. Facebook Live Streaming
So easy! So current! So valuable

25. Facebook Insights

26. LinkedIn – Post your “profile”
Connect PROFESSIONALLY

27. Twitter Unfollow

28. Edmodo
Who could you or your staff use
Edmodo?

29. What do your “customers” have in common?
There’s a “group” for that
active minnesota moms

30. Parents Connect Blog (Web Log)

31. Birdwatching, anyone?
birdwatching illinois

32. ShortStack –
Take Social
Media to the
Next Level

33. ShortStack Tips, Tricks and Ideas

34. ShortStack Templates
https://www.shortstack.com/templates/

35. Social Media Management Tools

36. Discuss this...…
• How do you organize your social media content and posts?
• What apps do you use to schedule your posts?

37. Tweet
Deck

38. Buffer (similar to Hootsuite)
The forever free plan at Buffer lets you connect a profile from each
network (one from Facebook, one from Twitter, etc.) and to schedule
ahead 10 posts for each network. If you share three posts per day, that
means you can stay three days ahead all the time.

39. Sumo.com (Add sharing buttons to sites)
Share makes it stupid-easy for your visitors to share your content to
their friends, family, and others with built-in social media buttons for
your site. The more people share your site and content, the more
viral traffic you get.

41. Storytelling Tools
Graphics and Presentations Assistance

42. You Tube - The Grandaddy of All Storytelling Tools

43. http://www.irfanview.co
m/
www.irfanview.com (free “Photoshop)

44. Createspace
(Amazon)

45. Slideshare

46. Pinterest – Visual idea borrowing

47. Pinterest – Visual idea borrowing

48. Powerpoint Alternatives – Prezi & Beyond
https://visme.co/blog/powerpoint-alternatives/

49. Animoto – Upload pics and a movie is
created

50. Animoto – Upload pics and a movie is created

51. Logo Maker

52. Tagxedo – Word Clouds to Knock Your Socks off!

53. Mona Lisa – Tagxedo Style

54. Tualatin Hills Parks and Recreation District Goes Tagxedo
www.thprd.org

55. Change Shapes and Colors

56. American Camp Association

57. ACA

58. Smore.com

60. Poster My Wall

61. www.canva.com

62. www.canva.com
• Created in Canva in 5.5 minutes!
• Post on social media, send as a thank you to participant, partners,
sponsors, staff, etc.

63. Free Certificate Maker - Certificate Street

65. Free Play Music for Non-profit Use

67. Better Content,
Better Writing

68. Content Idea Generator

69. Content Idea Generator

70. https://website.grader.com

71. https://website.grader.com

72. Hubspot’s Content Idea Generator

73. Hubspot’s Content Idea Generator

74. Hemmingway – Instant Editor

75. Crowdfire
How it works…
• First, Crowdfire gets to know you- it connects and analyzes all your accounts.
• Tell Crowdfire what you want to be famous for, and connect your website, blogs and social
accounts. When you’re done, Crowdfire will help you grow using all of them.
• Next, it monitors your accounts in real-time and figures exactly how you can grow.
• Crowdfire takes you through a few quick tasks everyday that are personalized to your goals - more
sales, more visitors, more clicks, more followers…
• It finds content that your audience will love…
• Struggling to write posts or keep your timeline active? Don’t worry, Crowdfire will help you post
fresh new content everyday.
• …and posts it everywhere for you, at the best time.
• Get more of your fans to see your posts by letting Crowdfire schedule them across your Facebook,
Twitter, Instagram, Pinterest, Tumblr and more at the best time.
• It gets you the right audience, and helps you keep them hooked.
• It promotes your products to potential customers everyday.
• Crowdfire will bring more traffic to your online shop on Etsy, Shopify, Wordpress, BigCommerce…
by intelligently picking trending products and creating beautiful posts featuring them.
• It gets more traffic to your blog, videos, music, portfolio, website…
• Have a new blog post, video, webpage or any link you’d like to promote? Connect it to
Crowdfire, and it’ll help you send out posts and messages to promote it on Twitter,
Facebook, Instagram, Pinterest and more. https://www.crowdfireapp.com/

77. Duolingo

78. Analytics:
Is anybody out there?
Boot Camp Deeper Dive with
Teresa and Becky at 3:00

79. Online
Analytics
Google

80. Charlie (https://charlieapp.com)

81. Social
Mention

82. Marketing Planning and Management

83. Marketing Planning Tools - Marketmybiz

84. Email Marketing – Take it to the next level

85. Email Marketing – Mail Chimp

86. Constant Contact – Integrated Marketing

87. DudaMobile.com Covert
Websites to Mobile in a Flash

88. Turn your website into a…

89. Mobile App in Seconds!

90. Customer Feedback Tools

91. WHAT DO YOU
WANT/NEED
TO KNOW?

92. What do you Need to Know?
Common Park and Recreation Surveys
• Who
• Demographics
• Age
• Gender
• Education
• Military Service
• Family Make-up
• Generational
• Is making buying decisions?
• When?
• Where?
• Why?
• How?
• General Event Feedback
• Conference Feedback
• Class/Program Feedback
• Education Feedback
• Employee Engagement
• Volunteer Organization
• Environmental Issues
• Customer Satisfaction
• Website Feedback
• Mobile or Cell Phone and App
Use

93. Polls Everywhere

94. Survey
Monkey

95. Virtual Meetings/Town Halls/Zoom
Have you ever used Zoom?
Starting next month you will!
We are moving to the Zoom platform.
Ilinc is shutting down ☹ Zoom is the emerging leader!
You’ll get all the details in the next couple of weeks~!

96. Customer Review Sites
Because what you
DON’T know can
hurt you!

97. Fact or Fiction?
Reviewers are usually
complaining about
something.

98. Customer Review Sites
Who are “Reviewers”?
• Reviewers are your citizens/patrons/ taxpayers/visitors.
• Reviewers are human beings with (sometimes
unpredictable) feelings and sensitivities.
• Reviewers are vocal and opinionated
• Reviews as a hobby.
Reviewer Demographics

99. Yelp: Real Reviews You Must Review

100. Now What?
• Review the sites that
excite you most
• Dedicate time in your
calendar to explore these
sights (away from your
emails and phone)
• Share your favorite sites
with others
• Attend online webinars
to learn more about
emerging tools and
tactics. (Fill out the form
or turn in a business card
for an invitation)
• Be patient with yourself!

101. Discuss this...…
What ONE app are
you going to
check out
TODAY?

102. The Top 16 Best Digital Marketing Tools in 2019
Is anyone using these?
• Hubspot
• Ahrefs
• Proof
• Survey Anyplace
• Yoast
• Slack
• Trello
• Canva Business
• Google Adwords
• Google Analytics
• MailChimp
• Asana
• BuzzSumo
• MeetEdgar
• Buffer
• Hootsuite