Table of Contents for Q2 2015 report on Google covering financials, markets, products, advertising, and acquisitions. Includes 19 detailed charts and tables presenting market share in various markets, competitive environment and more.

1. Google Decode: Q2 2015
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Contents
About This Report ............................................................................................................... 3
Executive Summary............................................................................................................. 4
Q2 Earnings Call .................................................................................................................. 5
Product News.................................................................................................................... 10
Project Fi ..........................................................................................................................11
YouTube Paid Subscriptions...............................................................................................12
YouTube Gaming...............................................................................................................12
Sidewalk Labs....................................................................................................................12
Google Now Update..........................................................................................................13
Nest Launches Nest Cam....................................................................................................13
Google I/O......................................................................................................................... 13
Android MRelease............................................................................................................13
Android Wear...................................................................................................................14
Internet of Things (IoT)......................................................................................................14
Machine Learning..............................................................................................................15
Now on Tap ......................................................................................................................16
Google Photos...................................................................................................................16
InternetAccess .................................................................................................................17
Virtual Reality ...................................................................................................................17
Market Position................................................................................................................. 17
Search Market...................................................................................................................17
Digital Advertising Market..................................................................................................20
Google Share ................................................................................................................21
Facebook Share.............................................................................................................22
Mobile Market..................................................................................................................23
Competitive Implications...............................................................................................24
Google Q2 Acquisitions..................................................................................................... 26
References......................................................................................................................... 27

2. Google Decode: Q2 2015
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Table of Contents for Figures and Tables
Figure 1: Google Quarterly Revenues ................................................................................. 6
Figure 2: Operating Income and Margin............................................................................. 7
Figure 3: Costs and Expenses.............................................................................................. 8
Figure 4: Capex Trend ......................................................................................................... 8
Figure 5: Headcount Growth .............................................................................................. 9
Figure 6: Paid Click Growth vs. Cost per Click................................................................... 10
Figure 7: Project Fi ............................................................................................................ 11
Figure 8: Android Wear Watch ......................................................................................... 14
Figure 9: Brillo Components ............................................................................................. 15
Figure 10: Project Weave.................................................................................................. 15
Figure 11: Neural Network Improvements to Speech Recognition.................................. 16
Figure 12: Monthly Share of Desktop Searches................................................................ 18
Figure 13: Monthly Share of Global Searches................................................................... 18
Figure 14: Quarterly U.S. Digital Advertising Revenues.................................................... 21
Figure 15: Market Share U.S. Digital Advertising.............................................................. 22
Figure 16: Facebook Advertising Revenues...................................................................... 23
Figure 17: Mobile OS Share............................................................................................... 24
Table 1: Smartphone Vendor Share of Shipments ........................................................... 24
Table 2: Google Q2 Acquisition Summary ........................................................................ 26