These slides accompany a talk I gave on November 4, 2015, at the University of Alberta, in Edmonton, Canada, as part of the Office of the Vice President of Research Social Sciences and Humanities Research Council "Open Minds" event. For a video of my talk, see: https://youtu.be/3lI5mUWCHZ8 Abstract Climate change, water scarcity, urban poverty, hydraulic fracturing, social license. For organizations, especially businesses, the rapid emergence and escalation of such cultural concerns can pose significant strategic and technological challenges. For their part, governments also may be pressed to adapt and respond to cultural concerns through policy and regulation. There also can be interactive effects, with changes in one sphere cascading into another. I consider such concerns in the context of unconventional oil and gas development, and provide a brief overview WellWiki.org. I conclude by highlighting the importance of such research for helping us to articulate potential trajectories for living.