2. Microsoft’s go-to ISV for
Enterprise Search
Focused on Search and
SharePoint since 2004
Search Industry Leader
About Joel Oleson
• Director of Search
Strategy, BA Insight
• First SharePoint
admin
• Top social media
influencer
Meet Joel Oleson…
Passionate About
• Search
• SharePoint
• Search-based
applications
• Community
• Travel
Connect
@joeloleson
CollabShow.com
TravelingEpic.com
3. Enterprise search projects often fail because they do not meet users’
expectations and do not deliver a remarkable user experience.
Killer Apps are Search Apps
4. Pillars of Search
4 Pillars of Search Strategy
• Context
• Content
• Metadata
• UX
9. Context Matters in the Business
Users need to find differentinformation
dependingon their role , location,
responsibility and task at hand
Enterpri
se
content
Marketing Sales ProcurementConsulting Research HR / LegalIT SupportProduction
12. MYTH: More is better….
Why not just index everything?
so I can be like Google and
Bing.
13. How much do they actually index?
5.6% 1%1.7%
Size of the Web
> 1,000,000,000,000 unique links to pages found Source: Google Blog
14. Anatomy of a Search:
Revenue
$59.8 Billion Dollars in 2013
Relevancy
3000+ Engineers Tuning Relevancy
Internet search has changed expectations for enterprise search
Tagged
100,000+ keywords managed + SEO
Contextual
Dynamically driven results
16. What is an Authoritative Source?
They have learned to only index authoritative sources
17. Tiered Ranking Strategies
Level 1: Authoritative
Sources
Intranet, Official Corp,
Policies
Level 3: Work in Progress
Social & Collab Sources
Level 4: Personal Content
– OneDrive +
Level 5: Highly Classified
Sensitive/Do Not Index
Level 2: Published
“Polished”
DefaultSearch
DeepSearch 90% of Searches
>1% of content
5% of Searches
10% of content
2% of Searches
40% of content
>1% of Searches
50% of content
21. Why Enterprise Search Projects Fail…
Rarely able to find relevant data
• Research shows minimum of 27 characters is needed for relevancy in the enterprise
• The average search is only 1.2 words
Jakob Nielsen, Prioritizing Web
Usability
Successful enterprise search
requires users to be precise with an
understanding of how to build
intricate search queries.
22. • Default Search sorted by Relevancy
• Free Text Queries
• Word or Multiple words (default will AND words)
• Phrase (in quotes)
• Boolean (CAPS required)
• AND, OR, NOT
• Wildcard Search (Must be on last word)
• search fed*
• "micro*" finds documents that contain "Microsoft" or
"microchip”
• Property Search
• Author:"William Zuckermann"
• Filetype:xls (Filetype:XLS OR Filetype:XLSX)
• Filename: "federated search"
Search User Tips
32. What you can do!
Continually analyze, gather feedback and tune your
search service and index
• Index and Enrich the RIGHT content
• Manage Recommend Results
• Create and manage Visual Catalog of important items
• Add Promoted Results for Common Queries
• Mange Term Store, Managed Metadata for
Refinement
• Review Search Reports
• Eliminate “Junk” from default search experience
34. Thank you for your attention!
This presentation will be available on the
Casablanca SharePoint Days web site after the
event.
Merci de votre attention !
Cette présentation sera disponible sur le site internet
de SharePoint Days Casablanca, après l’événement.
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Notas del editor
User Context in search is all about augmenting a search query with information that gives the query a greater level of meaning, or ‘understanding’.
As an organization we have access to information about a user that Web Search engines could only dream of – this is one of the levers that enterprises can use to bring a greater level of relevance to search inside the firewall.
Context is about information flowing to a user – the right information, at the right time – depending on where they are, what they’re doing, and what they need – one view.
It’s important to highlight that knowing the ‘what’, ‘why’, and ‘who’ of a search query you have greater control in bringing back better quality results.
In this case the ‘what’ is the question that the user is asking of the search application, the ‘why’ is a reflection of the business need, and the ‘who’ is the context or environment of the user.