Planning Your Enterprise Search Strategy
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4 pillars of Enterprise Search from consumer world to the enterprise. This presentation was presented at SharePoint Saturday Baku in Azerbaijan.
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Planning Your Enterprise Search Strategy
- 1. 27 сентября, 2014, Баку Planning Your Enterprise Search Strategy Joel Oleson Director of Enterprise Search Strategy BA Insight @joeloleson http://collabshow.com
- 2. 27 сентября, 2014, Баку Microsoft’s go-to ISV for Enterprise Search Focused on Search and SharePoint since 2004 About Joel Oleson • Director of Search Strategy, BA Insight • First SharePoint admin • Top social media influencer Who Am I? Passionate About • Search • SharePoint • Search-based applications • Community • Travel Connect @joeloleson CollabShow.com TravelingEpic.com
- 3. Enterprise search projects often fail because they do not meet users’ expectations and do not deliver a remarkable user experience. 27 сентября, 2014, Баку Killer Apps are Search Apps
- 4. 27 сентября, 2014, Баку Pillars of Search 4 Pillars of Search Strategy • Context • Content • Metadata • UX
- 5. 27 сентября, 2014, Баку Pillars of Search 4 Pillars of Search Strategy Context
- 6. 27 сентября, 2014, Баку
- 7. 27 сентября, 2014, Баку Who Are You?
- 8. 27 сентября, 2014, Баку
- 9. 27 сентября, 2014, Баку Does Context Really Matter? Eric Cartman Student Colorado Kim Kardashian Author “Selfie Book” Los Angeles Gene Simmons Rock Star Los Angeles Phil Robertson Small Biz Owner Louisiana Bayou Parody and Photos characters and brands property of South Park studios, Kim’s Selfie, TLC, and A&E Networks
- 10. Marketing Sales Consulting Procurement Production Research IT Support HR / Legal Enterprise content 27 сентября, 2014, Баку Context Matters in the Business Users need to find different information depending on their role , location, responsibility and task at hand
- 11. 27 сентября, 2014, Баку SharePoint Demo: UCDenver - Context • http://www.ucdenver.edu/academics/colleges/pharmacy/Pages/SchoolofPharmacy.aspx
- 12. 27 сентября, 2014, Баку Pillars of Search 4 Pillars of Search Strategy Content
- 13. 27 сентября, 2014, Баку Why not just index everything, so I can be like Google.
- 14. 27 сентября, 2014, Баку How much do they actually index? 5.6% 1.7% 1% Size of the Web > 1,000,000,000,000 unique links to pages found Source: Google Blog
- 15. Anatomy of a Search: Internet search has changed expectations for enterprise search Revenue $59.8 Billion Dollars in 2013 Relevancy 3000+ Engineers Tuning Relevancy Tagged 100,000+ keywords managed + SEO Contextual Dynamically driven results
- 17. 27 сентября, 2014, Баку Ranking Strategies Level 1: Authoritative Sources Official Corp, HR Policies, Cafeteria Holidays, Best Bets, Recommended, etc… Alt Sources: CRM, PeopleSoft, Profiles Level 2: Published “Polished” WCM, Records, Doc Mgmt, Catalogs Alt Sources: IIS, Documentum, ICE, KBs Level 3: Work in Progress Social & Collab Sources Team Sites, Social, & Collab, blogs Alt Sources: PFs, eRooms, File Shares, Level 4: Personal Content Desktop, My Sites, File Shares, Dropbox Level 5: Highly Classified Sensitive/Do Not Index Secure Locations… Invoicing, LCA, Financial Default Search Research Deep Search 90% of Searches >1% of content 5% of Searches 10% of content 2% of Searches 40% of content >1% of Searches 50% of content
- 18. 27 сентября, 2014, Баку What is an Authoritative Source? They have learned to only index authoritative sources
- 19. 27 сентября, 2014, Баку Pillars of Search 4 Pillars of Search Strategy Metadata
- 20. Classes of Search Users
- 21. Why Enterprise Search Projects Fail… Rarely able to find relevant data • Research shows minimum of 27 characters is needed for relevancy in the enterprise • The average search is only 1.2 words 27 сентября, 2014, Баку Successful enterprise search requires users to be precise with an understanding of how to build intricate search queries. Jakob Nielsen, Prioritizing Web Usability
- 22. Search User Tips • Default Search sorted by Relevancy • Free Text Queries • Word or Multiple words (default will AND words) • Phrase (in quotes) • Boolean (CAPS required) • AND, OR, NOT • Wildcard Search (Must be on last word) • search fed* • "micro*" finds documents that contain "Microsoft" or "microchip"
- 23. Search Tips Cont. • Property Search • Author:"William Zuckermann" • Filetype:xls (Filetype:XLS OR Filetype:XLSX) • Filename: "federated search" • Title: "search" • Property Operators :=<>.. • Proximity • Acquisition NEAR debt • Keyword Query Language (KQL) advanced queries directly in the search box: ("wind farms" OR "solar panels") AND (title:"innovations" OR title:"technologies")
- 24. 27 сентября, 2014, Баку
- 25. 27 сентября, 2014, Баку Refinement vs. Exploration http://jeffwongdesign.com/2012/05/refinement-vs-exploration/
- 26. 27 сентября, 2014, Баку The New Role of Taxonomy – Noise Reduction Eliminate Noise from Queries
- 27. 27 сентября, 2014, Баку Pillars of Search 4 Pillars of Search Strategy UX
- 28. 27 сентября, 2014, Баку usa.denon.com
- 29. 27 сентября, 2014, Баку Mightycampers.co.nz
- 30. 27 сентября, 2014, Баку Marshfieldclinic.org
- 31. 27 сентября, 2014, Баку Millikencarpet.com • http://www.millikencarpet.com
- 32. 27 сентября, 2014, Баку
- 34. 27 сентября, 2014, Баку Recommendations… Continually analyze, gather feedback and tune your search service and index • Manage Recommend Results • Create and manage Visual Catalog • Add Promoted Results for Common Queries • Mange Term Store, Managed Metadata • Review Search Reports • Eliminate “Junk” from default search experience
- 35. 27 сентября, 2014, Баку Wrap-Up Q&A
- 36. 27 сентября, 2014, Баку Təşəkkür Edirəm – Suallar @joeloleson facebook.com/joeloleson Travel Blog http://travelingepic.com Tech Blog http://collabshow.com
- 37. 27 сентября, 2014, Баку
Notas del editor
- User Context in search is all about augmenting a search query with information that gives the query a greater level of meaning, or ‘understanding’. As an organization we have access to information about a user that Web Search engines could only dream of – this is one of the levers that enterprises can use to bring a greater level of relevance to search inside the firewall. Context is about information flowing to a user – the right information, at the right time – depending on where they are, what they’re doing, and what they need – one view. It’s important to highlight that knowing the ‘what’, ‘why’, and ‘who’ of a search query you have greater control in bringing back better quality results. In this case the ‘what’ is the question that the user is asking of the search application, the ‘why’ is a reflection of the business need, and the ‘who’ is the context or environment of the user.