Introduction to Tagkast Native Advertising. Includes product description, ad placement examples, live event examples, pricing/costs, benefits/value, results

1. Tagkast
Native Ad
Network
August 2013
Trusted by

2. Why Tagkast?
Tagkast delivers a visually integrated, non-interruptive, content driven ad
experience
• Native – Seamlessly
integrated into the fabric of
the site experience
• Engaging –Measurably better
brand lift compared to
traditional ad models, with
higher rate of sharing
• Scale – The context of the
Tagkast platform in the live
event environment provides
marketers with access to a
scalable audience.

3. How We Do It
Consumers share event photos to their social media profiles and promote
branded content to their networks.
1. Live Events and
Attractions
2. Consumer Photo
Engagement
3. Tagkast Media

4. 2. Log-in to Facebook
In Tablet User Experience
PHOTOS SURVEY EMAIL
PHOTOS SURVEY EMAIL
PHOTOS SURVEY EMAIL
3. Become a Fan
PHOTOS SURVEY EMAIL
4. Post Photos
1. View Photo
Through the simple process of claiming a photo we gather emails and new
Facebook fans for our partners
Please support me today at
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Diabetes. Thank you for
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5. Each native photo placement is seen by 300+ people and is an implied
endorsement of the advertiser to the consumer’s friends and family
Photos are Shared Natively in Facebook and Twitter
300 people reached per photo.
600 impressions per photo.
27 referral actions (clicks) per photo (5% rate)
1.5 Promo Link Shares per photo (.33% rate)
Tagkast Analytics (2013)

6. A Tagkast Campaign By The Numbers
At a single NBA game, we can deliver over 65,000 clicks
5,000
tagged guests
1,580,000
reach
1,333
Facebook page likes
1,667
e-mails collected
11,333
likes/comments/shares
Live Engagement Digital Engagement
65,000
clicks

7. There are over 250,000,000 visitors a week at live events and attractions where
Tagkast can deliver similar metrics
Live Event Marketplace
Live Event Categories
Auto Racing
Baseball
Basketball
Boxing
Collegiate Basketball
Collegiate Football
Cycling
Fishing
Football
Golf
Hockey
Horse Racing
Motorcycle Racing
Olympics
Polo
Rodeo
Rugby
Running
Skiing
Soccer
Bars & Nightlife
Concerts
Parades
State/County Fairs
Taste/Food Festivals
Event Categories (cont’d)
Award Shows
Zoos & Aquariums
Museums
Ethnic Festivals
City/Community Celebration
Auto Racing
Mall Development
Auto Show
Awards Show
Conference/Expo
Family Entertainment
Film Festival
LGBT
Attractions
Landmarks
State and National Parks
Beaches
Tourist Attractions
Public Parks
Annual Live Event Attendance (In Millions)
73.5 32.7
350.8220.2
300.627.6

8. Tagkast Packages
Product
Description
Tagkast sells into
events and executes
the programming with
our staff
Tagkast is hired to
execute an event or
an event series
Hardware and
software leasing for
clients to execute on
their own
Advertising Staffed Event Technology Only
Customers
Media agencies,
brand advertisers
Event properties,
event sponsors, event
agencies
Event agencies that
have their own staff
to execute
Pricing $.40 cost per
engagement $15 CPM
$500-$10,000 per
event depending on
size and staff
$8,500 per year
$2,000 per month
We offer three packages that fit well into existing budgets for advertisers,
event organizers, event sponsors and experiential agencies

9. White Glove Launch Support
Our Account Managers will guide you through pre-
launch, setup and launch day, overseeing
campaigns through the wrap-up and insights stage
Account Services – Exceeding Expectations
Real-Time Reporting
Review your campaigns regularly to
discover new opportunities for
increased performance.
Creative Consultation
Our creative team can write campaign
creative and adapt existing brand
assets.