2. Setting up a tumblr blog
• Shaunna
• Mirza
• Open Chrome ( not internet explorer)
• Open Tumblr
• Sign up with email address
• USERNAME – your nameasmedia
• Choose password
• EXAMPLE: shaunnacollinsasmedia
• Type KOBORNE into search, then follow my blog
3. Label the magazine cover with the
list of keywords
Explain how the magazine cover
appeals to its target audience
Write a description of the ideal
reader using all the resources you
have been given.
4. Research and planning
• Log on to the computer
• Go to the student drive
• CURRICULUM- MEDIA- AS- RESEARCH AND
PLANNING
• Open and complete tasks
• At the end of the lesson, save your personal
drive.
5. Masthead – it is bold and
stands out on the page
because of the
contrasting colours of red
and white.
Main Cover Line – bold
and capitals so that
readers can clearly see it
and get idea as to what is
inside.
Cover Price – bottom of
page so it can be located
quickly and seen easily.
Lure – engages audience.
Stands out on the page
due to the blue and white
circle contrasting with the
red and white.
Strapline – the strapline
below is used to attract
more readers as it says.
This allows readers
reading to discover ‘great
music’
Cover Image – close up of
Florence. Image has been
Photoshop to make her
look like the perfect girl.
Direct address which
engages people to read
and look a t the
magazine.
Cover Line – comical,
informal, gives off an
honest opinion.
Pull Quote – allows
readers to feel for her as
many people have
experience the feeling of
being alone. Creates
rapport.
Cover Line – allows
readers to aspire to this
old life style.
6. MAGAZINE COVER KEYWORDS
Masthead: The title of the magazine. The meaning and style of the masthead help
to create a brand identity
Strapline: A slogan for the magazine which describes the brand
Main cover line: The main feature story in the magazine
Cover line: Stories contained inside the magazine
Lure: An offer or competition that encourages the reader to buy.
Cover price: How much the magazine costs
Pull quote: A quote taken from an article inside the magazine
Cover image: A mid-shot taken in the studio
Direct address: The cover model looks directly at the reader
7. From the Q magazine
media pack- all
magazines have these
8. The socio-economic scale
• A- Higher managerial, administrative or professional
Company director
• B-intermediate managerial, administrative or
professional Middle manager
• C1-supervisory, clerical, junior administrative or
professional Bank clerk
• C2-skilled manual workers Plumber
• D-semi- and unskilled manual workers Labourer
• E-state pensioners with no other income, widows,
casual and lowest grade earners/ Unemployed
9. • Resigned Rigid, strict, authoritarian and chauvinist values, oriented to the past
and to Resigned roles. Brand choice stresses safety, familiarity and economy.
(Older)
• Struggler Alienated, Struggler, disorganised - with few resources apart from
physical/mechanical skills (e.g. car repair). Heavy consumers of alcohol, junk food
and lotteries, also trainers. Brand choice involves impact and sensation.
• Mainstreamer Domestic, conformist, conventional, sentimental, passive,
habitual. Part of the mass, favouring big and well-known value for money 'family'
brands. Almost invariably the largest group.
• Aspirer Materialistic, acquisitive, affiliative, oriented to extrinsics ... image,
appearance, charisma, persona and fashion. Attractive packaging more important
than quality of contents. (Younger, clerical/sales type occupation)
• Succeeder Strong goal orientation, confidence, work ethic, organisation ...
support status quo, stability. Brand choice based on reward, prestige - the very
best . Also attracted to 'caring' and protective brands ... stress relief. (Top
management)
• Explorer Energy - autonomy, experience, challenge, new frontiers. Brand choice
highlights difference, sensation, adventure, indulgence and instant effect - the first
to try new brands. (Younger - student)
• Reformer Freedom from restriction, personal growth, social awareness, value for
time, independent judgement, tolerance of complexity, anti-materialistic but
intolerant of bad taste. Curious and enquiring, support growth of new product
categories. Select brands for intrinsic quality, favouring natural simplicity, small is
beautiful.(Higher Education)
• PSYCHOGRAPHIC GROUPS
•
11. Analysis
• The image shows Katy Perry wearing a limited number of clothes and shows Katy looking straight at
the reader. By Katy only wearing a limited number of clothes, this will allow her to appeal not only to
girl but will also catch the attention of men who are interested in music. Similarly, by Katy looking
straight down the camera lens into the readers eye, this shows the readers that Katy is a very direct
person as is trying to creating a connection between hear and the readers in order to promote her
new single.
• The text used on the front cover of this magazine is in all capitals. This shows use that she is a serious
person and is serious about making her music o well as writing it all in capital letters, allows each
word on the magazine to be seen and read by the audience. At the top of the magazine, it says free
download, 10 hot new tracks. This shows us that the main genre of this magazine is music based.
Also, this magazine is not just music based, but it also gives us an insider as to what these music stars
get up to and allows the audience to find out new things about them. I can tell this from the quote
kiss ‘n’ tell with pop bi-curious babe. There are quotes on the front cover from stories that are in the
magazine which allow the people reading to be intrigued and want to buy it and read more about
this story.
• The size of the font used for the title of the magazine is the largest on the front cover. This is so it
stands out on the page a people reading know what the magazine is called. Despite this, on this
occasion, the title of the magazine is behind the main photo of Katy. This shows us that the magazine
company are using a well-known celebrity to boost the sales of their magazine which will in theory
get more people reading it. The colour of this title is in all black. This allows it to stand out even more
due to it contrasting to the white background allowing for it to be clearer to read. Similarly, the
quotes that are one the cover of the magazine are also in pink. This allows it to appeal to the female
audience as this colour give the magazine a more female based feeling. It also suggests that maybe
this magazine will mainly appeal to females and people who are interested in Katy Perry and her
music.
