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Fast food 2
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Industry Analysis Fast
Food Industry Anna Sterling Johnnie Davis Zane Barnes Kimberly Smith Nolan Bosworth Shaina Weaver Clay Jones
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2008 Burger segment
Annual Sales (http://www.qsrmagazine.com/reports/qsr50/2008/burgers.phtml) Rank QSR 50 Chain Sales ($Mil ) 1 1 McDonald’s $28,666 2 2 Burger King (U.S. & Canada) $8,781.0 3 4 Wendy’s 1 $7,956.0 4 10 Sonic Drive-In $3,608.8 5 13 Jack in the Box 1 $2,975.0
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Key Success Factors
Answer Total Percentage Agree 41% Neither Agree/Disagree 29% Disagree 18% Strongly Agree 10% Strongly Disagree 3%
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