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Industry Analysis Fast Food Industry Anna Sterling Johnnie Davis Zane Barnes Kimberly Smith Nolan Bosworth Shaina Weaver Clay Jones
History of Industry Competitors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Industry Overview ,[object Object],[object Object],[object Object]
Industry Details ,[object Object],[object Object],[object Object],[object Object]
The Fast Food Industry’s Dominant Economic, Political, and Social Features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2008 Burger segment Annual Sales (http://www.qsrmagazine.com/reports/qsr50/2008/burgers.phtml) Rank  QSR 50  Chain  Sales ($Mil )   1  1  McDonald’s  $28,666  2  2  Burger King (U.S. & Canada)  $8,781.0  3  4  Wendy’s 1   $7,956.0  4  10  Sonic Drive-In  $3,608.8  5  13  Jack in the Box 1   $2,975.0
Economic Factors ,[object Object],[object Object],[object Object]
Political Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Factors ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Five Forces Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Five Forces Model Cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Five Forces Model Cont. ,[object Object],[object Object],[object Object],[object Object]
The Five Forces Model Cont. ,[object Object],[object Object],[object Object],[object Object],Conclusion Threat of New Entrants High Bargaining Power of Customers Low Bargaining Power of Suppliers Low Threat of Substitutes High Rivalry Among Firms High
Price Performance
Price Performance
Changes in Social Norms ,[object Object],[object Object],[object Object]
Industry Risks Factors ,[object Object],[object Object],[object Object]
Industry Risks Factors ,[object Object],[object Object]
Positions Within the Industry ,[object Object],[object Object],[object Object],[object Object]
Strategies ,[object Object],[object Object],[object Object],[object Object]
Financial Performance: Last 12 Months ,[object Object],[object Object],[object Object],[object Object]
Stock Price History
Key Success Factors ,[object Object]
Misconception ,[object Object]
Key Success Factors ,[object Object]
Key Success Factors Answer Total Percentage Agree 41% Neither Agree/Disagree 29% Disagree 18% Strongly Agree 10% Strongly Disagree 3%
Key Success Factors ,[object Object]
Quick-Service Restaurant Segment (QSR) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Industry Attractiveness ,[object Object]
Factors that could affect the quick-service restaurant industry ,[object Object],[object Object],[object Object]
Growth ,[object Object]
Growth ,[object Object],[object Object]
Prospects for long-term profitability ,[object Object],[object Object]
National Restaurant Association ,[object Object]
Conclusion ,[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object]

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Fast food 2

  • 1. Industry Analysis Fast Food Industry Anna Sterling Johnnie Davis Zane Barnes Kimberly Smith Nolan Bosworth Shaina Weaver Clay Jones
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  • 6. 2008 Burger segment Annual Sales (http://www.qsrmagazine.com/reports/qsr50/2008/burgers.phtml) Rank QSR 50 Chain Sales ($Mil ) 1 1 McDonald’s $28,666 2 2 Burger King (U.S. & Canada) $8,781.0 3 4 Wendy’s 1 $7,956.0 4 10 Sonic Drive-In $3,608.8 5 13 Jack in the Box 1 $2,975.0
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  • 26. Key Success Factors Answer Total Percentage Agree 41% Neither Agree/Disagree 29% Disagree 18% Strongly Agree 10% Strongly Disagree 3%
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