This document provides an overview of a Marketing Strategies course, including its central concepts, learning outcomes, teaching style, examinations, and evaluation process. The key concepts covered are competitors, customers, and communication. Students will develop knowledge of marketing strategy areas and learn to analyze strategic situations. The teaching style emphasizes linking theory to practice through a real-world company case study, developing skills through reports, presentations, and receiving feedback. Students will complete individual tests, a project report, and final report. Peer and self-evaluations are also required. The course aims to provide an in-depth understanding of central marketing strategy topics.

1. Marketing Strategies (15 ECTS – Autumn 2018)
Photo by Thomsonmart licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license.

2. Central C:s of the Course
Competitors
Customers
Communication

3. Learning outcomes
• in-depth knowledge in central areas of marketing
strategy, such as consumer behaviour, competitive
strategy, and marketing communications
• able to identify and analyse strategic situations in
businesses

4. Teaching style
Linking theory and practice
Analysing a real world company
Developing your personal skills
Report writing
Presentations and discussions
Feedback all the way!

5. Examinations Module 1 Module 2 Module 3 Total
Individual
test
15 15 15 45
Project
report
10 10 10 30
Final
report
15
Self + peer
assessm.
5
Thesis 5

7. Restart 10.30

8. Course homepage
kau.se/canvas

9. The ideal team member (Peer + self asses.)
happy_sad_face_smiley by Alan O'Rourke shared under a Creative Commons (BY) license

10. The ideal team member (criteria)
1. Do your part
2. Share your ideas
3. Work toward agreement
(consensus)
4. Keep a positive attitude
5. Competent
Complete the tasks assigned to you.
Be willing to put in the time necessary to complete your
team assignment.
Ask if there is anything you can do.
Pull your own weight and do your share of the assignments.
Express your opinions.
Respond to other group members' ideas.
Ask other group members for their ideas.
Be open to other ideas, opinions, and perspectives.
Be willing to work together.
Work as a team (not solely on an individual basis).
Maintain a sense of humor.
Be courteous.
Give feedback in the form of constructive criticism.
Understands strategic management.
Has knowledge of strategic management tools, models and
techniques.
Understands the company's industry.
Has good writing skills.

11. Evaluation
5 = always performed in this way
4 = very often performed in this way
3 = often performed in this way
2 = occasionally performed in this way
1 = rarely performed in this way
0 = never satisfied this criteria

12. Evaluation
Team
member
Do your part
(0-5)
Share ideas
(0-5)
Work
toward
agreement
(0-5)
Keep a
positive
attitude
(0-5)
Competency
(0-5)
Yourself
Team member 1
Team member 2
Team member n

13. Course Evaluation
Written evaluation at the end of the course!
Contact students during the course!

14. Marketing Party
Highly
recommended!
(but up to you of course)

15. Until Wednesday 29/8
Desk research about company
(Competitors, Customers,Communication, and more)
Read Chapter 1, 2, 3?
Watch video
Do quizzes

16. Once more welcome
to our course!
Picture and logo subject to copyright contact jorg.pareigis@kau.se