12 Facebook Power Tips For Marketers

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Joe Spake

Facebook power tips for users and those who would use Facebook for marketing

Tecnología Empresariales

12 Power Tips for Marketers

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But first, a little background on
Social Media…………..

© Spake Communications

5 Pillars of Social Media
1. Declaration of Identity

© 2009 Spake Communications
All Rights Reserved

5 Pillars of Social Media
1. Declaration of Identity
2. Identity through Association

© 2009 Spake Communications
All Rights Reserved

5 Pillars of Social Media
1. Declaration of Identity
2. Identity through Association
3. User-initiated Conversation

© 2009 Spake Communications
All Rights Reserved

5 Pillars of Social Media
1. Declaration of Identity
2. Identity through Association
3. User-initiated Conversation
4. Provider-initiated Conversation

© 2009 Spake Communications
All Rights Reserved

Tip #1 – Transparency, But to a Degree

Red Cup Pictures
Profanity
Obscene or Inappropriate Material
Aggressive, Hyper-Critical, Snarky Comments
etc., etc., etc.
Use Notifications (in settings)
BE NICE!!!

© Spake Communications

Tip #2 - Put Some Thought Into
Your Status Updates (Import?)
Put some thought
into your updates.
Be imaginative.
Keep “connecting”
in mind.

Talk about the
mundane if it helps
make a
connection!

Be real

© Spake Communications

Tip #3 – Target your Demographic

What kind of clients do you work with?
What kind of clients do you want to
work with?
Who are your real-life friends?
What do you have in common?
How are you connected?

© Spake Communications

Tip #4 – Add Something Interesting and
Unusual Now and then

© Spake Communications

Tip #5 – Birthday Greetings

Click your friend’s name and send a birthday
greeting, link, pic, video, etc….

© Spake Communications

Tip #6 – The Power of Friends Lists

© Spake Communications

Tip #7 – Hide!!!!

© Spake Communications

Tip #9 – Get some Fans – Start a Page

© Spake Communications

Tip #9 – Get some Fans – Start a Page

Benefits
•Only opt-in members – They Like You!
•Don’t have to be friends
•Easy blast messages
•Promote, advertise, inform, get more fans.
Repeat.

•REMEMBER – Stay Legal with TREC
Video Link

© Spake Communications

Tip #10 – Share Photos

FaceBook is the largest photo sharing platform in
the world.
•Post Pictures to others’ walls
•Post pictures to groups
•Post to your own wall.
•Tag photos
•Upload Mobile Photos

© Spake Communications

Tip #10 – Share Photos
It’s not called FACEbook for nothing!

© Spake Communications

Tip #11 – Events
Keep up with what’s going on………..

© Spake Communications

Tip #11 – Events
…………..or Create your own event

© Spake Communications

Tip #12 – Promote your FaceBook Presence

Get a custom URL
Promote in:
Email Signature
Business Cards
Website

© Spake Communications

12 FaceBook PowerTips for Marketers

Joe Spake
901 274-1847
Joespake@gmail.com

FaceBook:
http://spakebook.com
http://joespakepage.com

© Spake Communications

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12 Facebook Power Tips For Marketers

5. 5 Pillars of Social Media 1. Declaration of Identity 2. Identity through Association 3. User-initiated Conversation 4. Provider-initiated Conversation © 2009 Spake Communications All Rights Reserved

6. 5 Pillars of Social Media 1. Declaration of Identity 2. Identity through Association 3. User-initiated Conversation 4. Provider-initiated Conversation 5. In-Person Interaction © 2009 Spake Communications All Rights Reserved

7. Tip #1 – Transparency, But to a Degree Red Cup Pictures Profanity Obscene or Inappropriate Material Aggressive, Hyper-Critical, Snarky Comments etc., etc., etc. Use Notifications (in settings) BE NICE!!! © Spake Communications

8. Tip #2 - Put Some Thought Into Your Status Updates (Import?) Put some thought into your updates. Be imaginative. Keep “connecting” in mind. Talk about the mundane if it helps make a connection! Be real © Spake Communications

9. Tip #3 – Target your Demographic What kind of clients do you work with? What kind of clients do you want to work with? Who are your real-life friends? What do you have in common? How are you connected? © Spake Communications

11. Tip #5 – Birthday Greetings Click your friend’s name and send a birthday greeting, link, pic, video, etc…. © Spake Communications

16. Tip #8 – Don’t Use Your Profile to Advertise •Many in the community consider overt advertising offensive. •It is interruption Marketing, not permission Marketing •It will get you hidden or deleted by friends Video Why not seek a buy-in from your customers and potential customers……….. © Spake Communications

18. Tip #9 – Get some Fans – Start a Page Benefits •Only opt-in members – They Like You! •Don’t have to be friends •Easy blast messages •Promote, advertise, inform, get more fans. Repeat. •REMEMBER – Stay Legal with TREC Video Link © Spake Communications

19. Tip #10 – Share Photos FaceBook is the largest photo sharing platform in the world. •Post Pictures to others’ walls •Post pictures to groups •Post to your own wall. •Tag photos •Upload Mobile Photos © Spake Communications

23. Tip #12 – Promote your FaceBook Presence Get a custom URL Promote in: Email Signature Business Cards Website © Spake Communications

24. 12 FaceBook PowerTips for Marketers Joe Spake 901 274-1847 Joespake@gmail.com FaceBook: http://spakebook.com http://joespakepage.com © Spake Communications

12 Facebook Power Tips For Marketers

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12 Facebook Power Tips For Marketers