6. Slipping into Web 2.0
the social web
• The right attitude is more
important than mastery
of the media.
• You don’t need a social media
strategy. You need a business
strategy that integrates social media.
8. The magic bullet will……….
• Get me on the first page of Google
• Let me use the new media to do PUSH
marketing
• Increase my friends, followers, and LIKERS so
that I can dominate my market
• Attract affluent and influential people to me
• Make everything I produce go viral
• And let me do it all without any effort,
whatsoever
9.
10. So let’s go
Back to the basics
Social Media 101
The basic Tenants of Social Media Success
“Social media is rooted in conversation”
-Brian Solis
“Markets are conversations”
-Cluetrain
17. Beyond the basics – New bullets
The other things that money can’t buy
• How can I get more…..
• Authority?
• Influence?
• Clout? Or is that Klout?
And what will I do with it when I do?
19. “You’re a purveyor of the new media, but
then again, so is everyone else, it seems.
Suddenly, everyone is a social media
expert, but very few are indeed
champions and far fewer are change
agents.”
- Brian Solis
Preface of Engage!
20. The Human Algorithm
You can fool some of the people all of the time and all
of the people some of the time……….
• Measures human capital
• Google – page rank, buzz, instant search
• Facebook – likey stuff
• Klout
• Technorati, Alexa, Delicious, stumble upon,
etc.
21. Homework
Watch this video
Eli Pariser: Beware online "filter bubbles"
http://goo.gl/OfMHU
22. Engage or Die!
• SMO is the new SEO
“You are already putting content out
there, how do you channel it to
those in SM networks who are
searching for information like
yours?”
Brian Solis
23. Engage or Die!
SEARCH (it’s all about search)
–Traditional (Google, Bing, Youtube)
–Social (Facebook, Twitter, Youtube)
–Real time – (more real time all the
time)
How does your brand perform?
24. Engage or Die!
Social media is rooted in
conversation
Search is powered by crowds
And magic bullets are getting
harder to sell
25. Seth Godin - like finish:
Would you rather develop a million pretty good
ideas………?
26. Seth Godin - like finish:
Would you rather develop a million pretty good
ideas or a handful of ideas that will change
the world?