Presentation on the basics of sponsorship for the Garner Circle's F.A.M.E. PR 101 Workshop

1. sponsorshipu
30,000
30 000 Foot View of
Vi w
Acquiring Event Sponsorship:
T H E 3 0 , 0 0 0 F O O T V I E W
Sponsorship U
F.A.M.E. PR 101
March 6th, 2010
www.sponsorshipu.org - The Business School for Event Organizers

2. About The Speaker
Joey Di it l
J Digital I’m Joe “Joey Digital” Womack III – currently Founder
@joeydigital of digitalguestlist.com. I started planning events 10
Learn more at http://joeydigital.me years ago in college, and have planned/executed over
75 events touching approx. 50,000 people. I’ve also
gained a ton of experience through digitalguestlist.com
where we’ve advertised 4,000 events across the nation
over the last 7.5 years.
Methodologies I Use:
•Wildfire Marketing
•Social Media
Companies I’ve Worked With Recently:
C i ’ k d i h l
•Diageo (Crown Royal, Ciroc)
•Tradition Presented By New Era
•Ford M t C
F d Motor Company
www.sponsorshipu.org 2

3. SPONSORSHIP IS EVIL
It implies you are
looking for someone to
foot the bill.
Partnerships are
reciprocal, sponsorship
is selfish and one-
sided. If no one but
you wins, then don't
expect the sponsor to
sign on f the next
i for h
event.
Partnerships/Partners
always come back…
back
Source: Leontyne Brown, Brand Jordan
www.sponsorshipu.org Former National Advertising Director

4. it’s a new day…
JOBS
ARE
ON
THE
LINE
Tirrell Whittley (@liquidsoulmedia) | Principal at Liquid Soul Media

5. IDEAS ARE
WORTHLESS
only thing that
matters is
execution.
www.sponsorshipu.org

6. assume you have 30 competitors. assume half of them
have more money than you do. assume they’re ahead of
you. d ’t worry when th l
don’t h they launch b f
h before you d
do….
EVERY OVERNIGHT SUCCESS
STORY IS THE RESULT OF YEARS
OF SUSTAINED, FOCUSED
SUSTAINED
EXECUTION Source: Babak Nivi

7. BE A RISK TAKER
if you’re not willing to proceed with the
you re
event without funding, why should a
brand take a risk with you?

8. want more money?
DECREASE YOUR
www.sponsorshipu.org
ASSUMPTIONS Source: Steve Blank

9. think of the relationship as a
investment…not a sponsorship
CREATE A SCENARIO
WHERE THEY GET THEIR
MONEY BACK

10. the
th more you
need the money….
THE LESS
LIKELY YOU ARE
TO GET IT
www.sponsorshipu.org Source: Babak Nivi

11. constraints spur creativity
creativity.
bad economies demand it.
INNOVATION IS EASIER
WHEN THE
ALTERNATIVE IS
DEATH
Source: Babak Nivi

12. just because you’re getting a lot of “no’s” today …
you re no s
DOESN’T MEAN YOU’LL GET A
“NO” TOMORROW
www.sponsorshipu.org Source: Venture Hacks

13. leave your emotions
AT HOME
www.sponsorshipu.org

14. there’s a delicate balance between vision and irrational belief…
Source: Simon Simeonov

15. Bottom Line
• Remember: traction, traction, traction…
• Did I mention you need traction?
• Now is the time to gain traction
• Create a repeatable partnership model
• Focus on ROI
• Develop relationships with decision
decision-
makers
• C t an awesome wrap-up report with
Create t ith
facts to prove your worth
www.sponsorshipu.org 15

16. Contact
Download Entire 64 Slide Version For Free:
www.sponsorshipu.org
Questions:
me@joeydigital.me
@j di it l
Send Questions/Comments on Twitter:
@sponsorshipu
Say Hello:
@joeydigital
j y g
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